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K-Pop's Avengers SuperM launches Marvel collab

By Camille Santiago Published Sep 26, 2020 12:37 am

What happenes when Kpop and comics do a collab? The stuff of dreams.

This, as Kpop supergroup SuperM and media franchise Marvel released its exclusive merch last September 25.

On the same day, SuperM also launched their first album, SuperOne, and music video for One (Monster & Infinity).

Aplty called the "Avengers of K-pop" now advertising Avengers merch, SuperM comprises of seven artists from other Korean and Chinese boy groups — Taemin of SHINee, Baekhyun and Kai of EXO, Taeyong and Mark of NCT 127, and Ten and Lucas of Chinese band WayV. 

In a press release, Paul Gitter, Senior Vice President, Marvel Licensing, said, “Marvel has proven itself as a highly influential lifestyle brand with fans who are inspired by the world’s most empowered characters and stories."

“Working with SM Entertainment authentically expands the Marvel Universe of products into K-Pop culture in a cool, original way, since the SuperM members are Marvel fans themselves," he added.

The SuperM x Marvel collection includes apparel, tote bags, hats, accessories, and stickers. It is available at SuperM’s official store.

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