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Life in lockdown is a learning experience for everyone. The pandemic has brought collective fear due to uncertainty, but a glimmer of hope remains in things that used to be taken for granted.
As families take part in this universal experience, it’s in these moments where people gain a newfound appreciation for things that truly matter.
PLDT Home’s newest campaign video focuses on redefining relationships and creating deeper emotional bonds in the family by rediscovering one’s strongest connections at home. The short film Rediscover Home depicts changes between the normalcy people used to enjoy pre-quarantine, and the life they now know in the new normal.
The video starts with the sudden announcement of the community quarantine, and how this compelled families to postpone the events they were looking forward to—from upcoming trips to exciting fiestas, quiz nights, videoke nights, travels to get-togethers.
Despite these unprecedented changes, families found new ways to bond together such as family dinners, online shopping and movie nights at home. Whatever lifestyles they’re used to and different social status they’re in, there’s one thing in common. Families rediscovered happiness and bond through simple things inside their homes.
Rediscover Home highlights that although many enjoyable activities have been put on hold for now, nothing compares to the joy that comes in rediscovering one’s home, creating deeper and meaningful relationships, and enjoying new bonding activities no matter how simple it can be as long as you’re in the company of the people that truly matter to you—family.
As we navigate life in the new normal, PLDT Home captures how change can sometimes lay a new foundation for people to find things that are more meaningful, giving way to the strongest connections at home as we #rediscoverwhatmatters and #rediscoverhome.
Editor’s Note: This article was provided by PLDT Home.