AIA Philippines’ Lifehackers 2022 offers innovative insurance solutions

This year, Lifehackers of AIA Philippines (formerly AIA Philam Life) saw 20 teams of undergraduate college students and young professionals battle it out for the most innovative insurance solutions that will help make Filipinos’ lives healthier, longer, and better.

Started in 2019, the event showcased AIA Philippines as a life insurance company at the forefront of innovation and digitalization.

Now in its fourth year, this year’s competition was divided into three categories: Technology or Data Solutions, Marketing Solutions, and Products and Services Solutions. Participants for the College Students Division and the Young Professionals Division were aged 18 to 21, and 21 to 25, respectively.

Participants first presented their life-hacking solutions online before giving their best pitches in the final round live onstage—in front of AIA Philippines executives and other competitors.

Each team was asked to come up with solutions to address the problem statement: In a cluttered digital landscape where all competitors are trying to catch the attention of consumers, how can quality leads be generated that are primed to either start a conversation with an advisor or purchase a life insurance policy?

The Technology or Data Solutions category included proposals using technology or data solutions, while the Product and Service Solution category featured proposals on products and services that can help address the problem statement. The Marketing Solution category, on the other hand, was about creating a marketing proposal that would contribute to the problem statement.

The winning team for the Technology category (College Students Division) was Bagel Beasts, who created AIA Vitality Pet. The team is composed of Cheska Elise Hung from the Ateneo de Manila University and the rest from the University of the Philippines are Tofelle John Jipos, John Timothy Mater, Jedrek Rodriguez, and Ella Mae Zhuang.

AIA Vitality Pet brings the insurance experience to young adults by creating a game whose main character is a virtual pet that represents the customer. The goal of the game is to keep the pet healthy by availing insurance products and engaging in healthy activities like exercising. As the virtual pet becomes healthier, it can earn reward points that can be used in restaurants, other shops, or to avail insurance product discounts.

Tito Juans, who developed AIA Bridge the Gap, topped the Marketing category. AIA Bridge the Gap aims to reach more customers by using memes on social media, comic-like stories, and short infographics about the benefits of insurance. Team members are John Cedric Angeles, John Michael Bricia, John Roland Luzong, and Johndel Patrick Torrizo of the Technological University of the Philippines.

Team Pending’s AIA Adapt bagged the award for the Products and Services category. Through a web-based survey and modularized policies, it identifies the needs of customers. Since it’s in survey form and not a hard-sell pitch, customers will feel more open to air their concerns.

Also, with its policy modules, other family members can create their own set of policies easily accessible on a single-web platform. Using the customers’ ’ answers, insurance recommendations will be presented at the end of the survey as a puzzle piece. They can upgrade the policy to complete the puzzle or downgrade over time as needed.

Team members are John Markton Olarte, KC Anne Isturis, Misael Angelo Zausa, Mariefher Grace Villanueva, and Erru Torculas of the University of the Philippines.

The Technology category winner (Young Professionals Division) was John 10:10, who created the My AIA Super App. It is the Lazada, Shopee, or KonsultaMD of insurance that allows chats and news on relevant topics such as finances and health and insurance product reviews.

Moreover, as a super app, it is linked to the AIA Vitality app. Customers can buy a policy in the chat room. It is also gamified so they can earn reward points and join online raffles. Through the My AIA Super App with its chatbot and social media-like experience, learning about insurance and buying products feel more familiar, natural, and fun. Team members are Victor Carlo Chan from IBM Business Services, Albert Cona from Arcadian, and Rick Zafe of AiPaygo.

For the Marketing category, Team Indieco brought home the grand prize with their winning advertising campaign proposal, Anak Ito’y Atin (AIA). Unlike marketing messages of other insurance brand competitors that only highlight the challenges and needs of individual customers, AIA focuses on insurance benefits as parents’ gifts to their children. Its key message: Life insurance ensures their children will be financially secure and taken care of if they (and their income) are no longer around.

The campaign will be featured through testimonials and commercials online and on television and in physical areas like hospitals and airports. They can also be shown in family and parent-student events and educational forums. Team members from Indieco are Ava Arnejo, Leah Cionco, and Natalya Patolot.

For the Products and Services category, Team Indieco also emerged as the winner with its AIA Portal. It allows customers to view existing policies, apply for claims, pay online, connect to a financial advisor, browse financial articles and free financial literacy courses, allocate funds according to their needs, and switch fund allocations.

Each winning team received P100,000 in cash prize.

Catch the highlights of the on-ground Final Battle held after the online preliminaries in this video:

AIA Philippines’ partners and sponsors for AIA Lifehackers include Argao Psych, Google, Jungo Pinoy, Mullenlowe Treyna, Ogilvy & Mather, Pino Studio, Qairos, RGC, SMMPh, Talents is Everywhere, Enchanted Kingdom, and Angkas.

For inquiries, visit AIA Philippines on Facebook, Instagram, and its website at https://www.aia.com.ph. 

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Editor’s Note: This article was provided by AIA Philippines.