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Beauty industry responds to pandemic with online opportunities

By RED DIMAANDAL Published Nov 06, 2020 4:24 am

The pandemic has caused businesses within the beauty industry to dry up—for brands, makeup artists, hairstylists, wellness clinics, salons, spas, and more.

With mandatory masking and social distancing in place, the global beauty industry has been shocked by the crisis, sales have been weak, and there have been widespread store closures.

Yet, during this time, the industry has responded positively to the crisis, with brands switching their manufacturing to produce hand sanitizers and offering free beauty services for frontline response workers. At the same time, the industry’s leaders were seen doing their best to ensure that their companies survive and accounts for millions of jobs, directly and indirectly.

Stylist and entrepreneur John Lozano saw this opportunity in the midst of this crisis by creating a new direct-selling business especially designed for beauty aficionados. “We welcome empowered individuals who want to take charge of their lives,” Lozano said.

Unlike other direct-selling companies that are limited to one brand, NiXY is a multi-brand group that offers the world-class beauty products of iFace Inc. They boast top brands like Korean skincare line Deoproce, Australian cosmetics company BYS, and Greek fragrance group STR8, among others.

“The goal is to try to change things up,” Lozano said. “We want to make direct selling fun again, to make it cool again. Aside from these offerings, it’s going to be a process of adding things that we feel are different and unique to NiXY.”

What’s more, NiXY gives franchisees the privilege of exclusive territory. They can also earn either by catering wholesale to business partners or dealing retail with customers.

“What we sell isn't really the beauty products per se, but the opportunity to have your own business,” he said. “I think that's the best commodity that everyone needs right now.”

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