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Globe Business salutes resiliency and adaptability of Filipino SMEs

Published Jul 16, 2021 7:04 pm

Globe Business shines the spotlight on the resiliency and adaptability shown by Filipino SMEs amid the pandemic in the third iteration of its “Saludo SMEs” campaign.

Together with their many other programs and events, the Saludo SMEs campaign will be hosting a social promo titled '#SaludoStories: The best digital adoption stories of SMEs.' In partnership with DTI Negosyo Center, the social promo will showcase how MSMEs overcame the challenges through the use and integration of technology.

Inspiring others to innovate

Globe Business understands the struggles of MSMEs, especially during these trying times. And so it continues to create programs that could promote and support them like the “#SaludoStories” campaign.

Through this initiative, Globe Business calls on SMEs to share how they navigate the “new normal” of running their businesses through digital solutions. The best digital adoption story is, after all, one that can inspire others—and Globe Business aims to do just that.

With the theme “Tuloy Tayo,” the campaign illustrates the hope and encouragement Globe Business has for its partners as they come up with innovative digital solutions.

'Tuloy Tayo' towards the future

Hoping to inspire other MSMEs, Filipino entrepreneurs are invited to share their digital adoption stories through the #SaludoStories promo. The best adoption stories of SMEs promo will have two phases.

The first phase, running from July 12 until August 12, encourages participants to share how adopting technology and going digital aided their business during the pandemic. Globe Business will decide on the Top 10 SME finalists for audiences to choose from in the second phase of the campaign.

The Best 5 #SaludoStories will be chosen based on a selected criteria with winners taking home an SME showcase worth P50,000, including a Macbook Air and Globe Business prepaid internet kit with six months worth of load.

The second phase of the campaign includes a raffle draw from August 13 to 31. Participants have to choose their favorite digital adoption story from the Top 10 posted on the Globe Business page and share them on Facebook using the hashtag #SaludoStoriesPromo.

Five lucky winners have the chance to win P1,000 worth of GCash credits from Globe. The '#SaludoStories: The best digital adoption stories of SMEs' promo will run from July 12 to August 31, 2021. For information, visit the Globe Business Facebook page.


Editor's Note: This article was provided by Globe.