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K-pop group SEVENTEEN joins the Lazada family

By CAMILLE SANTIAGO Published Oct 14, 2021 11:08 am

10.10 just ended, but Lazada has another surprise for us: SEVENTEEN is their newest ambassador, and they will be headlining the 11.11 Super Show!

In case you haven't heard yet, K-pop superstars SEVENTEEN was launched as Lazada's first regional Happiness Ambassadors ahead of its annual flagship 11.11 shopping festival, Lazada’s Biggest One Day Sale, starting at midnight on Nov. 11.

Raymond Yang, Chief Operating Officer of Lazada Group, said, “It is my great delight to welcome our first-ever Lazada Happiness Ambassadors, SEVENTEEN, to the Lazada family. With their talent and lively personalities, I hope SEVENTEEN can inspire our consumers across Southeast Asia to stay bold and passionate in experimenting new ideas, and to continue pursuing goals and dreams with the trust that challenges along the way can be overcome.”

Joining SEVENTEEN at the event are Alden Richards, Bea Alonzo, and Maine Mendoza from the Philippines; and other local celebrities in Southeast Asia like Bright Vachirawit – Win Metawin, Billkin Putthipong – PP Krit and JJ Kritsanaphum from Thailand; Agnez Mo, Tiara Andini, Via Vallen from Indonesia; Nora Danish and Dayang Nurfaizah from Malaysia; Wang Lei, Jasper Lai and Chief Discount Officer Royce Lee from Singapore; and Tran Thanh and Ninh Duong Lan Ngoc from Vietnam.

The virtual concert will be livestreamed via Lazada's in-app livestream channel LazLive, as well as local broadcasting network GMA Network, and Lazada Philippines’ Facebook, Twitter, TikTok, and YouTube pages.

Starring in the latest Lazada 11.11 short film, the boys of SEVENTEEN were transported into the Lazada World, where they discover exclusive rewards and "larger-than-life" objects that you can find in the eCommerce platform.

“Shooting Lazada’s 11.11 film was a fun and refreshing experience, and we are excited to be a part of the upcoming Lazada 11.11 Super Show.  As the regional Happiness Ambassadors for Southeast Asia’s leading eCommerce platform Lazada, we look forward to create even more meaningful experiences with everyone. Please continue to show support and love for Lazada and SEVENTEEN,” said SEVENTEEN as a group.

If you're up for some dance challenge, there will be a region-wide TikTok Hashtag Challenge from Oct. 26 to Nov. 11, where you can showcase your talents doing your own version of the shuffle dance moves from the film. All you have to do is create a 20-second dance video and use the hashtag #LazadaPHLowLow when you post it on TikTok. Big prizes such as iPhone 12 ProMax, a 65-inch Devant TV, a PS5, or Lazada vouchers will be given away to 11 lucky participants.