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'Nanggigigil ako sa inyo:' Pinoy TikToker trends online for 'aggressive' product endorsements

By John Patrick Magno Ranara Published Feb 11, 2023 3:47 pm

When we're thinking of buying new products that pique our interest, we usually take to reviews from experts and influencers who have tried the items themselves to see if it really is worth forking our hard-earned money over.

Typically, these people share their insights and opinions in a conversational and gentle tone that conveys a sense of friendliness and composure. But a Pinoy content creator has been gaining popularity on TikTok for his unique and comedic approach to product endorsements.

Instead of being cool and jolly, TikTok star Jomar Yee, who has accumulated over nine million followers on the social media platform, chooses to endorse products in an aggressive way that comes off as him seemingly reprimanding his viewers to buy the items.

One of his most popular product endorsement videos features a basin that he touts as tough and durable. In order to prove this, Yee repeatedly struck the laundry tub by punching it with his hand and slamming it onto the wall. Despite getting trampled on, it still managed to go back to its original shape, just like he promised.

"Oh ano? Naniniwala na kayo? Bobo kayo kung hindi pa kayo maniwala diyan, sinasabi ko sa inyo," Yee told his viewers.

Another popular product endorsement is for an umbrella that he emphasizes cannot be broken easily. To prove this, he tried to compare it to a less durable one by shaking both umbrellas in a hilariously violent manner. True to his words, the first umbrella managed to return to its form without a single broken rib while its contender can no longer be used again.

Many had their funny bones tickled by Yee's videos and took the time to commend his entertaining and one-of-a-kind way of endorsing.

"'Yung nanonood ako kasi sobrang aliw ako. Hindi naman talaga ako bibili. Unique kasi 'yung pagbenta eh," one user commented.

Another one wrote, "Convincing marketing strategy. Napabili nga ako ng payong na ibinebenta mo dahil sa napanood kong video mo. Totoo ngang matibay. Kahit nakakatawa ang mga videos mo, nabibuild din ang credibility mo as online seller dahil totoong maganda ang quality ng produkto nyo. Hindi pang eme lang para lang makabenta."