Globe marks 10 years of GDay

Over the past decade, September has taken on a new meaning for Globe customers. It has become the time for GDay, the company’s annual expression of gratitude through delightful rewards and experiences. What began as a simple customer appreciation initiative has grown into a nationwide celebration that makes everyday connections feel extraordinary.

In 2025, Globe marked 10 years of GDay, and the milestone was celebrated in a way that was bigger, more personal, and closer to customers than ever before. Across the country, Globe brought the festivities to life through Provincial GDay Pop-Ups in key cities like Cebu, Davao, Bacolod, Naga, Caloocan, Dasmariñas, Tuguegarao, and CDO. These mini-celebrations are lighting up barangays, schools, and city centers with exclusive promos, partner freebies, and activities that remind customers that joy can be found in the everyday.

“For the past ten years, GDay has been our way of giving back to our customers,” said Bianca Wong, vice president and head of the Feel Valued Tribe at Globe. “This milestone year shows how much the celebration has grown, from small surprises to life-changing moments that truly matter to our customers and their communities.”

At the heart of GDay is Globe’s belief that rewards should feel personal. Through the GDay Surprise Gift on the GlobeOne app, customers can open their phones and discover something new each day: a treat, a voucher, or even something larger-than-life. Paired with the G Raffle Rush, which is giving away dream prizes such as international trips, a brand-new BYD Atto 3 electric vehicle, and even an Amaia condo or house and lot, Globe shows its seriousness in giving back in a big way.

On top of these, Globe is also mounting the G Fair, a gathering of Filipino businesses where customers can shop, discover, and enjoy exclusive local finds. The fair adds a festive layer to GDay, giving customers another way to celebrate their everyday passions. This year, G Fair is also about growth and learning for business owners. They can level up their skills with exclusive sessions led by GCash and Lazada, or get direct one-on-one guidance from experts from DTI, Go Negosyo, Canva, and Lazada at the Globe Business Hub, helping them take their businesses to the next level.

Music also played a key role in the festivities. Globe brought fans closer to their idols through the GDay BINI Fan Meet at the Samsung Performing Arts Theatre, where more than 1,500 customers sang along and celebrated with the nation’s top P-pop girl group.

GDay 2025 is not just about one big event. It is about creating moments that felt personal, whether at a pop-up booth in the province, through a surprise gift waiting in the app, or in the joy of a fan finally seeing their idols live. It is Globe’s way of showing that customer loyalty is more than a transaction—it is a relationship worth celebrating every day.