Philippines ranks second in top countries on Pornhub in 2023
The Philippines landed second place on Pornhub’s top countries by traffic in 2023, topping a few other categories like most time spent per visit and having the most female users on the site.
Celebrating its 10th anniversary of conducting a year in review, Pornhub unveiled all the trends that “helped to shape the world’s porn viewing habits,” including the most favored category, size, uniform, as well as interest in sprucing it up with technology (sex machines) and sexual healing.
For global statistics, the Philippines ranked second replacing last year’s rank holder United Kingdom which ranked fifth this year. Last year, the country ranked ninth in terms of traffic.
Delving further, the Philippines also took the top spot in having more time spent at the site, with an increase of 16 seconds per visit, accumulating an average duration of 11 minutes and 15 seconds, mostly watching from their smartphones with a whopping average of 96%.
Based on the data, the site’s overall visitors mostly watch porn at around 11 p.m. and midnight, while the least traffic is mostly around 5 a.m. to 6 a.m.
Meanwhile, Monday at 11 p.m. was a more popular time and day to visit, while Saturday was the least popular. According to the site, this is most likely because people tend to go out more and socialize during the weekends.
Pornhub
Like in 2021 and 2022, female users from the Philippines were found to be the frequent visitors of the site worldwide with a 58% proportion—a 5% increase from last year. Following the PH is Colombia with an equal proportion of viewers. The rest mostly had male users as frequent visitors, including countries Egypt, Germany, Netherlands, and Canada, among others.
According to the site, this year had an average of 36% female visitors worldwide, a one percent increase from last year.
Pornhub
Meanwhile, the data also found that users from ages 18 to 24 are frequent visitors at 27%, followed by ages 25 to 34 at 26% mostly from the Philippines, Brazil, and Egypt. Overall, the site’s average age of visitors was users aged 37 years old.
What are people watching?
The top searched keyword for Filipino users this year “pinay.” Following it is “pinoy” and “Japanese.”
They are also most likely to search for “hot asian big tits,” “male whimpering,” and “hot asian girl.” Pinoy users also delved more into the categories of Japanese, Hentai, and Asian.
Interestingly, the data also showed that traffic from the Philippines declined during the Sinulog Festival, with only –7.8% less traffic compared to an average day. This annual event is being celebrated every January.
On the other hand, the global trends that were popular this year were categorized into generations. Gen Z users were found to watch videos with themes and/or treatments of Cosplay (+146%), Hentai (+94%), Interactive (+90%), and Smoking (+88%).
Gen Y users, meanwhile, preferred Muscular Men (+69%), Tattooed Women (+43%), Cosplay (+38%), and Role Play (+25%).
Gen X watched more content with (+29%), Vintage (+28%), Transgender (+24%), and Fingering (+22%). While Boomers were found to be interested in contents with Smoking (+58%), Transgender (+56%), as well as Handjob and Mature categories.