LOOK: Graphic artists share their own versions of the PAGCOR logo

Almost instantly following the launch, social media was flooded with playful, satirical versions of the much-derided redesign including artworks done through AI (artificial intelligence). Alongside these “fun” shots are more serious stabs from other graphic designers, most of whom used the flame concept and rationale as basis for their own creations. 

Here are some of the best from the unofficial #PagcorLogoChallenge online.

Kristoffer Panes' artwork is a winner on all fronts. It’s a stylish rendition of the letter P in the shape of a flame with the right colors. It also captures the rather soft, warm, sunny persona that the rationale paints. The logo itself looks fully integrated into the entire PAGCOR name but can also stand on its own. Most notably, it incorporates a key element missing in the original redesign: the gaming and amusement part.

While Sam Jhon Emperoso's take also incorporates the gaming and amusement aspect into the design, it does even more by retaining elements from the old logo. The result is something familiar and fresh at the same time. Most notably, it cleverly highlights the Philippine part of PAGCOR by looking like a stylized rendition of the flag, albeit one without the three stars. 

Another strong design using colors of the Philippine flag but with graphic elements markedly tied to the gaming industry as well as the social dimension of PAGCOR’s work is that of @_jmblb on Twitter. The blue circle and the stars represent the chips and coins and the jackpot visuals in heavy use in casinos, while the red visual stands for a gamer’s hand that ultimately provides help and care for the underprivileged that are the agency’s beneficiaries. 

User @jmvillacarl0s' design is what an “enhanced” logo looks like: not a reinvention but a better rendition of the old logo using the Philippine colors. It’s a fix to something that’s not really broken, making it more eye-catching and vibrant to capture the excitement of the industry PAGCOR is in. 

Even more colorful, dynamic, and Filipino than the previous designs is Ren Corporal's (@RENderred on Twitter) work. The other strength of this logo is how adaptable it is: it can stand for the letter P in one iteration and another image (in this particular example, a loop of amusement, fund-raising, and developmental work) in another rendition.

Jay Heartwing (@JayHeartwing on Twitter) offers a better, softer, warmer rendition of the P-flame concept. The red graphic can also stand for a silhouette of a dove to signify the hope that PAGCOR’s social work provides to its beneficiaries. 

Here, the flame is readily apparent, the P less so and it’s actually what makes Kyle Francis Chua's (@kc_logos on Twitter) take, logo clever and somewhat subtle. The addition of the sun element is a neat reference to the old logo. 

Which brings us to the question also raised with the DOT rebranding: If it ain't broke, why fix it? And at such a high cost (P3 million) at that?!