Fundador celebrates 150 years of brandy excellence with grand ‘Salu-Salo’ • PhilSTAR Life

Fundador, the first and original Spanish brandy and one of the world’s biggest brandy makers today, celebrates 150 years of brandy excellence by marking a historic moment at Solaire Resort with the reveal of its 150th Anniversary Commemorative Bottle, the 150 Aniversario, a limited-edition bottle containing portions of the original liquid crafted back in 1874. Leading the ceremonies during the celebration were (from left) Glenn Manlapaz, president of International Division, Emperador Distillers Inc.; Candy Delos Reyes, on-trade sales supervisor, Emperador Distillers Inc.; His Excellency Miguel Utray, Ambassador of Spain to the Phiippines; Kendrick Tan, executive director, Emperador Distillers, Inc.; Daniel Blais, director of beverage, Solaire Resort; Lord Luke Polintan, marketing head, Fundador Brandy; and Diego Berenguer, brand manager, Fundador Brandy.

The year 2024 marks a milestone in the storied history of Fundador, the first and original Spanish brandy and one of the world’s biggest brandy makers today.

To mark this celebration, the legendary brandy from Jerez, Spain, hosts a grand ‘Salu-Salo’ at the Waterside in Solaire Resort in Parañaque City, bringing its rich legacy as a premium brand that has become a fixture in Filipino celebrations and a timeless companion to festive occasions across generations worldwide.

A heritage of excellence since 1874

Founded in Jerez de la Frontera, Spain, in 1874, Fundador has spent 150 years refining the art of brandy-making, earning its place as a global benchmark in premium brandy.

Known for its exceptional quality, Fundador has become synonymous with authenticity, quality, and heritage. Today, it stands as one of the most recognized Spanish brandies worldwide, with an expanding presence across the USA, Europe, Asia, and beyond. From its rich amber hue to its smooth, balanced finish, Fundador embodies Spanish excellence, a quality transcending borders and generations.

From L to R: Mr. Kendrick Tan - Emperador Distillers, Inc., Executive Director, Ms. Ascension Lillo-Martin - Spanish Chamber of Commerce, Executive Director, Mr. Lord Luke Polintan - Fundador Brandy, Marketing Head

In the Philippines, it is an iconic premium Spanish brandy that has been around for 122 years–a liquid that Filipinos have loved and made a part of many traditions and celebrations.

A growing portfolio of premium spirits

Fundador’s portfolio includes a range of premium spirits that carry its signature craftsmanship and Spanish identity, from Fundador Light, Fundador Solera, Fundador Imperial, and Fundador Exclusivo, to the ultra-premium Fundador Supremo collection, and the Fundador Super Special. A product made more affordable to enable Filipinos to make their most important celebrations even more special, each expression represents a unique blend of tradition and innovation, catering to evolving tastes and trends.

(Left) Celso Rodriguez, Instituto Cervantes de Manila (Right) Francisco Javier Lopez-Tapia, Director, Instituto Cervantes de Manila

A popular favorite in various Filipino celebrations, Fundador Super Special stands out in Fundador’s growing portfolio because its familiar sophisticated Fundador flavor profile resonates perfectly with the Filipino palate’s growing appetite for premium and quality spirits.

Fundador’s 150th-anniversary celebration at Solaire Resort highlighted these offerings, showcasing the brand’s dedication to maintaining its reputation as a premium, diverse brand portfolio. A particular highlight of Fundador’s milestone celebration at Solaire Resort was the reveal of the 150th Anniversary Commemorative Bottle, the 150 Aniversario. This limited-edition bottle, which contains portions of the original liquid crafted back in 1874, honors Fundador’s storied history while embodying the brand’s ongoing commitment to excellence and innovation in the world of premium spirits.

Fundador’s 150 Years Edition stands out for its rich, aged character with well-integrated wood and liquor-like qualities that impart notes of dried fruits and pastries like chocolate and vanilla, indicating aging in the finest sherry casks. On the palate, the liquid is revered for its complex and pleasant entry, revealing a spicy character and wine-like complexity that stems from its meticulous aging process in carefully selected sherry casks.

Alberto Pizarro, Fundador Brandy Expert for Asia

The celebration brought together industry leaders, enthusiasts, and friends from the Embassy of Spain and the Spanish Chamber of Commerce.

A vision for the future

Looking forward, Fundador aims to solidify its global footprint, bringing Spanish brandy culture to new audiences around the world. This expansion reflects a commitment to retaining the brand’s authenticity while appealing to modern consumers who value tradition and innovation. The partnership with Solaire Resort, a luxury venue that shares Fundador’s dedication to excellence, reinforces Fundador’s position as a premium lifestyle brand, and highlights its continued relevance in a dynamic global market.

The celebration brought together industry leaders, enthusiasts, and friends from the Spanish embassy and chamber of commerce for an unforgettable evening of Spanish elegance, excellent food, and premium brandy—a perfect tribute to 150 years of Fundador.

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Editor’s Note: This article was provided by Fundador Brandy.

TAGS: BrandedUp Fundador brandy Fundador 150th anniversary Fundador Super Special