It was a sad celebration of Fried Chicken Day as Jollibee and McDonald's announced that they were experiencing a chicken supply shortage. Filipino netizens took to social media to air their grief over the news, with some of them even encountering difficulties ordering their favorite chicken meals.
"Due to continued increase in consumer demand and limited chicken supply in the market that meets our high-quality standards, a number of stores of Jollibee and Mang Inasal are unable to serve some chicken orders," the Jollibee Group said in a statement on July 7.
Meanwhile, McDonald's has also reportedly temporarily stopped selling chicken in some stores because of a surge in demand. However, the company maintained that there is no shortage in poultry supply, they just wanted to uphold the quality of their food.
From Chickenjoy to Chickensad
Upon the announcement, users online have been worrying about how eating habits will change because of the chicken shortage.
May shortage of chicken na gagi pano na kaming mga chicken breast is lyf 😭— 𝔑𝔦𝔵 (@criebbydaphne) July 7, 2022
Yung wala nang Potato shortage kasi nakakabili na ulit ako ng BFF Fries pero pinalitan naman ng Chicken shortage huhu— ลูเวน (@hbVenA1C) July 7, 2022
imagine you open grab.. to order jollibee..— aoi | 4 DAYS TIL DONATHON 🍡✨ (@aoi_oraora) July 3, 2022
but the chickenjoy isn't available..
no more jolli.. just.. bee
What do you mean may shortage ng chickenjoy 😞 chickensad...... pic.twitter.com/jfyZLpseUT— ate chandria 🌸🍃 (@_hellxstar) July 6, 2022
Others shared the state of fast food chains indicating the beloved Chickenjoy was not available.
I guess we're experiencing shortage on chicken, puro not available last night sa Jollibee and Mcdo App :((— OPEN | Active (@cokeucarteuph) June 28, 2022
Prices of a whole chicken in the National Capital Region have increased 25% to around P200 per kilo since the start of the year.
According to United Broiler Raisers Association president Elias Jose Inciong, the chicken supply in the country is affected by a number of factors such as quality of feeds and rising feed input costs.
However, he said it's too early to tell if there is a nationwide shortage of poultry.