Globe Business: Empowering next-generation Filipina entrepreneurs  

Women entrepreneurs are reshaping industries and leading businesses that create lasting economic and social impact. These days, more women are proving that success in entrepreneurship is driven by vision, innovation, and resilience.

As digital transformation becomes an imperative, businesses must continuously evolve to remain competitive. Navigating an increasingly complex digital landscape requires the right tools, networks, and support systems to enable enterprises to grow and scale effectively.

Filipina entrepreneurs Nesza Asuncion of Lumi Candles PH and Czarina Carbonel of MAGWAI understand this well. Their purpose-driven businesses, anchored in sustainability and conscious consumerism, reflect their commitment to innovation and transformation.

Courageous transformation: Women leaders with purpose-driven businesses

Nesza Asuncion, co-founder and head of digital marketing of Lumi Candles PH, founded her company with a vision of a world that advocates for better treatment of people, animals, and the environment.

The desire to help mitigate environmental impact inspired Nesza to create eco-conscious, cruelty-free, and sustainable candles made only from organic materials. With the support of her partner, Rich Asuncion, CEO and founder of Lumi Candles PH, they launched their business a month before the 2020 lockdown, unknowingly entering a period of unforeseen challenges.

Nesza shared that the road to building a sustainable business during the pandemic, when all of their operations mostly relied on having a stable internet connection, wasn’t easy. She emphasized the significance of having a dependable partner through Globe Business in enabling their brand to increase online visibility and effectively promote their sustainability efforts.

Globe Business' fiber internet and postpaid mobile plans provided the foundation for their success. Combined with right-sized solutions and robust support networks, their team leveraged seamless work collaboration. Fast, effective communication with customers, driven by accelerated internet speed, became the norm. This broadened their reach across several distribution channels.

“Maintaining our commitment to eco-consciousness requires more than good intentions; it demands a strong partner. Globe Business, with its seamless connectivity, enables us to fully live our purpose. They ensure effortless collaboration, real-time customer engagement, and stable connectivity, enabling us to focus on our mission on sustainability,” said Nesza.

Purpose-driven businesses thrive in the digital age with the right support. This principle applies to another inspiring leader, MAGWAI CEO and co-founder Czarina 'Czar' Carbonel. Her advocacy for sustainability fueled her success in the growing digital market. Czar initially had no entrepreneurial aspirations. She was driven to action by the lack of reef-safe sunscreen options in the Philippines.

In 2017, Czar, with business partners Maffy Tamayo and Mico Anabo, launched MAGWAI, a personal care brand born from a deep concern for the Philippines' delicate marine ecosystems.

They recognized that traditional sunscreens, often laden with harmful chemicals, contributed to coral reef degradation. MAGWAI aimed to provide marine-friendly alternatives that are not only sustainable and effective but also accessible to everyday consumers. This was more than about creating a product, it was about fostering a shift in consumer behavior– encouraging people to make conscious choices that protect reefs that are critical in maintaining the country’s rich biodiversity. The journey was less about launching a product but more about building a movement for responsible, reef-safe personal care.

As a remote-first company, MAGWAI relies on Globe Business’ reliable internet connection and postpaid mobile plan to stay connected across operations. Through Globe Business’ steadfast dedication to offering fast and reliable services that connect people, Czar gathered a small team of dedicated employees across the country who shared her vision.

“Building a sustainable future isn't a solitary endeavor. It requires a community, a network of passionate individuals. Globe Business has been that network for us. Their reliable connectivity has allowed us to connect with incredible talent across the Philippines—from dedicated stay-at-home moms to passionate environmentalists, from the north to the south. This is about empowering a movement, ensuring everyone, regardless of location, can contribute to our mission of protecting our marine life," said Czar.

Future-proofing women entrepreneurs beyond technology 

True transformation for businesses should go beyond technology to thrive in an ever-evolving digital era.

“At Globe Business, we understand that true transformation is about empowering purpose. We recognize the profound impact of businesses like Lumi Candles PH and MAGWAI because, at our core, we, too, are driven by a purpose: to build a more inclusive and sustainable digital future for the Philippines. We stand alongside these Filipina entrepreneurs, not just as a provider, but as a partner in their mission,” said KD Dizon, Vice President and Head of Globe Business.

This spirit of partnership and empowerment resonates deeply with the experience of entrepreneurs like Nesza and Czar. They believe true transformation is driven by the courage to lead, innovate, and champion change. They have discovered that digital transformation is not just about adapting but thriving, so they, in turn, can actively build a better future. For them, digital transformation is a catalyst for positive change. And that success requires resilience, continuous learning, and a strong support system.

Globe Business is committed to providing that support. By offering the right digital tools, robust networks, and unwavering partnership, they empower women-led businesses to break barriers and unlock new opportunities. They work hand-in-hand with customers to build a digitally transformed Philippines where purpose and innovation thrive.

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Editor’s Note: This article was provided by Globe Business.