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The year 2020 may have turned our world upside down, but it has also brought out the best in people—who rose above the pandemic by helping others.
We’ve seen people come together despite physical distancing via online fundraisers and virtual gigs that push forward our passions with a purpose. Indeed, walang imposible for Filipinos when it comes to providing for their loved ones or caring for those who truly matter.
With this in mind, folk-pop band Ben&Ben and mobile services provider Smart Communications teamed up to inspire more Filipinos. Their paths crossed during the band’s PhilPop days, as the network has always championed the annual songwriting festival.
A common ground
It is easy to find a common ground because passion, transparency and truth are values that Ben&Ben and Smart both stand for. Through this strong link, the two come together for culture, grounded on compassion and active communication.
As much as Ben&Ben has been continuously bridging the light and hearts of many through their music, Smart has also been harnessing the power of technology to connect the digital divide in the new normal.
Truly, fans of the band and Smart subscribers can expect a lot from this collaboration in the near future.
Editor's Note: This article was provided by Smart Communications.