ECommerce pioneer Lazada celebrates 10 epic years with shoppers via Time Machine feature

Over the past decade, Lazada has been at the forefront of innovation in online shopping, providing shoppers with their needs (and wants!) for every occasion and every season. It has been our one-stop shop for our budol moments—whether we’re on a budget or a shopping spree!

As Lazada celebrates its 10th year as a pioneer of eCommerce in Southeast Asia, shoppers are also invited to take a personalized journey through Lazada’s Time Machine, a special in-app feature celebrating the shared moments that added to consumers’ lives across the years.

With the Lazada Time Machine, users can unlock recent insights into their lifestyles and discover which of the nine unique shopper profiles they match with—a unique way to celebrate epic moments spent on the Lazada app.

Users can also collect additional Lazada Epic 10th Birthday gifts when they share their #MyLazadaTimeMachine profiles on their own social media channels.

10 years of trailblazing achievements

Founded in 2012, Lazada operates across six countries in Southeast Asia—Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam—connecting buyers and sellers through a safe and trusted platform powered by world-class technology and logistics infrastructure.

A leading platform of the eCommerce ecosystem in Southeast Asia, the convenience and wide assortment Lazada offers has also made it into a household name among Filipinos, serving millions of consumers in the region!

Let’s take a journey and see Lazada’s achievements through the decade.

2012: First COD in the Philippine eCommerce scene

If you joined early in the game as an online shopper, cash-on-delivery (COD) might have been your favorite way to pay. It’s so easy—add an item to your cart, check out, wait for it to arrive, then pay right at your doorstep. Lazada was the first to offer this payment method, which made it easier for more new users to try the app and venture into online shopping.

2017: Launch of Lazada Wallet

Today, shoppers can use the Lazada Wallet to make convenient and safe electronic transactions when they purchase products and services from Lazada. Compatible with several leading payment options, this provides shoppers an easier, safe, and quick way to pay.

2018: Launch of LazMall, a virtual mall that guarantees 100% legit brand items

Launched in 2018, LazMall is carefully curated to adhere to the tastes of everyday shoppers, teeming with both international and Filipino brands. The fun (and convenient!) part about this? You can shop anytime, anywhere!

Simply launch the Lazada app, and you’ll be able to browse and compare items you’re looking for. To date, Lazada offers shoppers in the Philippines access to over 8000 authentic brands and sellers through LazMall!

2018: Pioneered Shoppertainment with in-app livestreaming

If you’re one who enjoys interaction while shopping, LazLive is perfect for you. Lazada’s in-app livestream channel adds entertainment to your shopping experience, right from the comfort of your home.

At LazLive, shoppers, brands, and sellers can interact in real time, as well as have detailed product demonstrations. LazLive’s See-Now-Buy-Now feature also enables shoppers to simultaneously make a purchase while watching the livestream–perfect for a seamless shopping experience of getting a detailed explanation about a product while checking out!

2019: Launch of e-Ticketing

The e-Ticketing service under Lazada’s Digital Goods introduced new innovations into the local eCommerce space. These included Gift Cards for categories like Food & Beverage, Mom & Baby, Fashion, Beauty, and Retail. Lazada also launched LazadaForGood which was the first-ever Digital Giving platform by an eCommerce player in the Philippines with 11 local and international advocacy partners and over 27 NGOs. E-Ticketing continues to play a part in digital transformation.

2019: Lazada’s birthday livestream across six countries

Lazada was the first eCommerce platform in Southeast Asia to do a livestream of its first-ever Super Party concert during its 7th anniversary, which featured international and local artists and celebrities—drawing 12 million views both in-app and on television, region-wide. Lazada is not just an online shopping platform, but also your favorite entertainment provider!

2019: Launch of image and voice search features

Lazada launched image and voice search features on its app in 2019, providing users more ease in finding similar products on the platform, simply by taking a photo or using their voices.

2019: Brought grocery essentials through LazMart

LazMart is Lazada Philippines' online grocery delivery service specially designed for those who love quick grocery shopping 24/7. When ECQ was first announced on March 15, 2020, Lazada continued operations of LazMart to provide Filipinos with their essential needs. This option helped people receive what they needed while maintaining social distancing.

2019: First eCommerce credit card in the country

If you like to get great value out of your money, UnionBank and Lazada’s partnership offers you just that! Through the UnionBank Lazada credit card, you can directly earn up to 6x Lazada wallet credits from your online spend at Lazada—the highest earning rate among other credit cards in the market. Every P200 spend on Lazada purchases earns the cardholder with P6.00 Lazada credits. Meanwhile, the cardholder earns P1.00 for every P200.00 on all other purchases outside Lazada.

2021: Launch of same-day eCommerce delivery

Who doesn’t get excited to receive their parcels and do an unboxing video? Lazada now offers same-day delivery in Metro Manila! Launched in 2021, it allows buyers to purchase selected items and receive them on the same day.

Discover your own epic journey on Lazada, unlock recent lifestyle insights, and #ShareYourEpic with #MyLazadaTimeMachine.

To enter Lazada’s Epic Time Machine, go to https://lzd.co/TimeMachinePH or visit the Account tab on the Lazada app and select Time Machine. Share the shopper profile you receive at the end to unlock more rewards and more Lazada Epic 10 Birthday surprises only from Lazada.

Celebrate 10 Epic Years with Lazada! Get free shipping nationwide with no minimum spend, 10% Lazada Bonus Discount, and 10% cashback at the Epic 10th Birthday Sale happening this March 27 to 29, only on Lazada. Visit https://www.lazada.com.ph/lazada-birthday-sale/ for more details.

#LazadaPH10BirthdayPH #LazadaPH #LazTurns10

* * *

Editor’s Note: BrandedUp is designed to provide you with insightful, inspiring and educational content created by PhilSTAR L!fe in collaboration with brands like Lazada.