Burger King has put an end to the use of 120 artificial ingredients in crafting its menu offerings in the United States. This includes high fructose corn syrup, artificial vanilla, and bleached flour, along with other food dyes and preservatives.
“We know our guests’ expectations are changing, and they want to make choices they can feel good about,” said its North America chief marketing officer Ellie Doty. “We’re confident that our ongoing commitment to real food will not only provide guests with the food they’re looking for but also set a standard for the industry overall.”
According to Business Insider, such a ban on artificial ingredients has long been a part of the fast-food chain’s strategies. In 2020, Burger King shared a video advertisement that showed a decaying Whopper within a period of 34 days. “By that point, the chain had eliminated preservatives from European menus and in certain U.S. markets. Burger King said all US Whoppers were free of preservatives by the end of 2020,” the report stated.
This news came with another announcement in line with its soon-to-launch celebrity meals. The special menu, dubbed “Keep It Real,” will put the spotlight on the real names of A-list singers like Nelly (Cornell Haynes Jr. Meal: Whopper, small fries, and a small Sprite), Anitta (Larissa Machado Meal: Impossible Whopper, small fries, and a small Sprite), and Lil Huddy (Chase Hudson Meal: Spicy Ch’King sandwich with cheese, mozzarella sticks, and a chocolate shake).
Article thumbnails from Burger King's Instagram page