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Wilcon Depot opens 7th branch in Cavite, brings quality home improvement closer to Caviteños

Published Oct 10, 2023 12:45 pm

Wilcon Depot, the Philippines' leading home improvement and construction supply retailer, is ready to transform homes and build big ideas with the grand opening of its newest store in Brgy. Sabang, Naic, Cavite on Oct. 6. This expansion marks another significant milestone for the company as it continues to bring quality products and exceptional service closer to every Filipino community.

Naic is a thriving municipality characterized by a growing population. This historic locale along the coastline of Cavite is blessed with abundant natural resources and boasts a warm and welcoming community, which aligns perfectly with Wilcon’s mission to expand its presence across the Philippines. It’s the company’s goal to ensure it reaches and assists every Filipino in meeting their home-related needs.

Wilcon Depot is gearing up to elevate every home and construction needs with the grand opening of its newest store on October 6, 2023, at Barangay Sabang, Naic, Cavite. The company embarks on another exciting journey to bring top-notch products and outstanding services closer to the heart of the Filipino community. Naic is a thriving municipality with a continuously growing population. Present on the opening (L-R) Wilcon Depot AVP for Sales and Operations Harvy Cruz, VP for Global Sourcing Michael Tiong, Limson Marketing CEO Carl Lim, Wilcon Depot Founder and Chairman Emeritus Dr. William Belo, Naic Cavite Municipal Vice Mayor Honorable Junio “Jun” Dualan, Wilcon Depot SEVP-COO Rosemarie Bosch-Ong, Matimco Modern Trade Sales Director Jeff Go, Wilcon Depot SVP for Human Resources Grace Tiong, AVP for Sales and Operations Desiree Cuerdo and Rubylyn Candelaria

Wilcon Depot Naic joins the General Trias, Bacoor, Silang, Kawit, and Dasmariñas City branches in providing Caviteño communities with home improvement supplies.

The grand opening kicked off with a motorcade that made its way through the streets of Naic and nearby municipalities. The event commenced with a ribbon-cutting ceremony attended by distinguished guests and Wilcon Depot executives led by Dr. William T. Belo, chairman emeritus and founder, and Rosemarie Bosch-Ong, SEVP and COO.

DIY section

Bosch-Ong delivered a speech about the company’s commitment to delivering premium products and services to the people of Naic and beyond. She highlighted the company's dedication to delivering exceptional service, maintaining quality standards, and supporting the local community. Her words reflected Wilcon Depot's mission to make every Filipino home better.

“We, at Wilcon, are delighted and ready to serve the demand for home improvement and construction among more Caviteños. More than just being a retail store, our genuine desire is to be a partner in your home improvement journey and to help you bring every dream and vision to life,” she said.

Sanitary wares

In his closing remarks, Dr. Belo looked back on Wilcon’s history, saying: “This success became a reality thanks to you, our valued customers, esteemed partners, and suppliers who have been by our side since our humble beginning. The trust you have placed in Wilcon has transformed the dream we once had into our present.”

Tile Studio
Sprawling tiles

The Naic branch has a vast selection of construction materials, home improvement products, furniture, appliances, and many other essentials for homeowners, builders, and contractors. Customers can expect to find a wide range of high-quality items to fulfill their home improvement needs and more.

P.Tech house

Wilcon Depot has continuously offered premium products and services through its exclusive and in-house brands, such as Pozzi for trusted bathroom solutions; Hamden, an ideal partner for kitchen needs; Alphalux, an energy-efficient lighting solutions brand; Kaze, an appliance brand for clean and healthy spaces; Hills, a trusted brand for construction and electrical necessities; P.Tech for reliable household necessities; Verona for contemporary interpretations of classics; Sol Ceramica, Asian tiles for a more sophisticated home; Grohe and Kohler for bathroom and plumbing solutions; Franke Kitchen Systems; and Rubi for tile cutting necessities, and many other brands.

Design Hub

Valued customers can also shop online at Wilcon by visiting Wilcon Depot also offers Browse, Call, Collect, or Deliver and Wilcon Virtual Tour services to complement its in-store shopping experience. And with the 88-WILCON Hotline, customers can now experience convenient, personalized shopping by dialing 88-945266.

Home Living section
Home Living setup

This 2023, Wilcon Depot plans to open more retail stores as part of the company's #FlyingHighTo100 store expansion campaign, wherein it aims to have 100 operating stores nationwide by 2025, barring any unexpected external factors.

ABCDE Lounge

Start building big ideas with Wilcon Depot and shop daily at its newest store from 8:00 a.m. to 7:00 p.m.

For more information about Wilcon, visit or follow its social media accounts on Facebook, Instagram, and Tiktok, or subscribe and connect on Viber Community, LinkedIn, and YouTube. You may also contact Wilcon Depot Hotline at 88-WILCON (88-945266) for inquiries.

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Editor’s Note: This article was provided by Wilcon Depot.