Bounty Fresh launches ‘Basta Breakfast, Bounty Fresh’

Many mothers and homemakers say that breakfast is the most challenging meal to prepare for the day. The food preparation itself is quite simple, since most breakfast fare needs only to be fried or heated up. However, planning breakfast menus and serving up something new, delicious, and nutritious every day is a big challenge.

Moms say that feeling sleepy, coupled with the pressure of meeting morning schedules, can be overwhelming. Planning wholesome breakfast menus, doing the actual cooking, and cleaning up afterwards can be such a hassle that some are pushed to go for junk food or skip breakfast altogether.

But that shouldn’t be the case anymore.

Following the success of last year’s “Basta Baon, Bounty Fresh” campaign that introduced a wide array of easy to prepare delicious, nutritious products for snacks and packed meals, Bounty Fresh says “Cheers!” to 2026 with a new campaign focused on making the most important meal of the day—breakfast—fun, easy and guaranteed to be high on nutrition. 

“It's called 'Basta Breakfast, Bounty Fresh,' a campaign designed to make mornings enjoyable because preparing breakfast can now be fast, efficient, and such a joy. We curated a collection of trusted Bounty Fresh food products that deliver on taste, nutrition, and easy preparation—breakfast fare that helps fuel the family for school, work, and daily activities, every day of the week,” said Stephanie Balois-Guerrero, vice president—head of Marketing of Bounty Plus Inc.

“The campaign is the expression of Bounty Fresh’s desire to create convenience for today’s busy households, while providing them with delicious breakfast comfort food. Homemakers get a wide range of choices that make creating breakfast menus exciting because the offerings are varied and as easy to prepare as 1-2-3,” she explained.

“From farm-fresh Golden Yolk eggs, chickens raised with No Antibiotics Ever and Malinis, Sariwa at Tender meat products to breaded chicken favorites loved by kids, the Basta Breakfast, Bounty Fresh package has a wide range of products that make breakfast preparation simple without compromising taste or nutrition.

“Whoever does the grocery shopping can just stock up on 'Basta Breakfast, Bounty Fresh' products, store them in the freezer, and pick out one breakfast surprise after another on different days of the week. Breakfast will never be boring, repetitive, and hard to prepare ever again,” Balois-Guerrero added, saying the Bounty Breakfast fare can be enjoyed at home or packed as a baon for work, school, or short trips.

For the Basta Breakfast campaign, Bounty Fresh is unwrapping two new products—Bounty Fresh Chicken Tocino and Bounty Fresh Chicken Tapa—to add more delicious protein sources that will add a healthy edge to one’s day. 

The Bounty Fresh breakfast line also prides itself on premium specialty eggs with specialized nutritional benefits. There are specialty eggs with organic Selenium (a powerful antioxidant that fights stress and defends the body from chronic conditions that can cause heart disease and cancer); Vitamin D (helps build bones, support immune health, and keep muscles and brain cells working); and Omega 3 (essential fats that are good for the heart, brain, eyes and joints). Bounty Fresh Cage Free Specialty Eggs and Bounty Fresh Premium Eggs—with fewer saturated fats and cholesterol—emphasize the importance of making eggs the star of the breakfast table.

Choices are indeed aplenty in the Basta Breakfast package: it includes Bounty Fresh Pork Tapa and Tocino, breaded treats like Bounty Fresh Top Torikatsu, Bounty Fresh Chicken Nuggets, and Bounty Fresh Chicken Sticks; and pre-marinated, easy-to-prepare chicken cut-ups that come in various chicken parts.

Through “Basta Breakfast, Bounty Fresh,” the brand continues to strengthen its presence in Filipino homes—this time by owning breakfast as a daily moment of nourishment and family bonding.

Because when it comes to mornings that are easy, delicious, and worry-free, Basta Breakfast, Bounty Fresh.

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Editor’s Note: This article was provided by Bounty Fresh.