FIRST LOOK: IU pop-up store opens in Manila
Filo UAENAs, the long wait is over! This is your chance to score a range of exclusive official IU merchandise.
In case you missed it, the highly anticipated IU HEREH Pop-Up Store opened its doors last Friday, May 24, at the SM Mall of Asia. It is part of the K-pop idol's "H.E.R World Tour Concert" on June 1 at the Philippine Arena in Bulacan.
The store, located on the 3rd Floor of South Entertainment Mall of SM MOA, will be open until Thursday, May 30, from 11 a.m. to 9 p.m.
Budol finds
Want to grab the latest IU merchandise before the concert? Can't make it to Bulacan? The pop-up store lets you snag some official IU merch ahead of the big day.
This includes HEREH items and exclusive old tour merchandise—from affordable memorabilia to premium items—with prices ranging from P150 to P3,950.
Expect to see official photocards, HER caps, official lightsticks, wardrobes, tote bags, acrylic stands, flags, and albums, among others.
H.E.R cap | Photo by PULP Spaces+
Photo by PULP Spaces+
Jackets and tote bags | Photo by PULP Spaces+
Some IU-inspired wardrobes | Photo by PULP Spaces+
Photo by PULP Spaces+
Photo by PULP Spaces+
Photo by PULP Spaces+
H.E.R cap | Photo by PULP Spaces+
Photo by PULP Spaces+
Jackets and tote bags | Photo by PULP Spaces+
Some IU-inspired wardrobes | Photo by PULP Spaces+
Photo by PULP Spaces+
Photo by PULP Spaces+
Photo by PULP Spaces+
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IG-worthy setup
With aesthetics being a major trend, IU's pop-up store perfectly captures that vibe.
More than the shopping experience, the store boasts a fresh display of merchandise in a stunning all-peach theme, with immersive areas designed to delight fans. (There are photo walls and a mini stage inspired by IU's concert where fans can take pictures!)
"The pop-up store not only provides fans with exclusive merchandise but also builds up the anticipation for the upcoming concert, creating a holistic fan experience," local concert promoter PULP said in a press release.
"The store has not only provided fans with exclusive merchandise but also a space to celebrate their admiration for IU," it added.
IU is set to return to the country after five years for HER tour in June.
Ticket selling started on April 28 and is available via PULP Tickets' official website.
Ticket prices range from P2,500 to P12,000.
This IU world tour started on March 2 in Seoul, South Korea, and is expected to conclude on September 22.
The last time IU performed on the Philippine stage was during her Love, Poem tour in 2019.
Apart from her singing career, she is also known for her roles in films and series Dream High, Hotel del Luna, Moon Lovers: Scarlet Heart Ryeo, My Mister, The Producers, and Dream with Park Seo Joon.