Johnnie Walker Scotch Whisky announces pop superstar ROSÉ as its new collaborator
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Johnnie Walker, the world's No. 1 Scotch whisky, announced GRAMMY®-nominated pop sensation ROSÉ as its collaborator.
Seoul marked the beginning of the story. ROSÉ joined Johnnie Walker at BAR 81 at SIGNIEL SEOUL for a special Johnnie Walker Black Label celebration, rooted in the city that helped shape her story. There, she introduced her signature Twist of Something Highball.
From Seoul, the campaign will travel across Asia’s most vibrant cities before going global.
Inspired by ROSÉ’s fearless creativity and distinctive artistic voice, the collaboration unites one of the world's most progressive music artists with one of the world's most iconic whisky brands. Together, Johnnie Walker Black Label and ROSÉ celebrate the power of self-expression, creativity and the confidence to forge your own path, setting the stage for a series of experiences that will bring that shared spirit to life around the world.
The partnership will see ROSÉ bring her distinctive personal style and creative perspective to Johnnie Walker through a series of exciting collaborations, exploring new expressions of the brand through design, creativity and culture.
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“I’m very excited to expand my creative journey with Johnnie Walker and explore new ways to bring different worlds together,” said ROSÉ.
“As a brand that has remained iconic across generations, I’m honoured to bring something of my own to its evolving story.”
This marks the latest chapter in Johnnie Walker’s commitment to championing progressive artists who challenge convention, redefine their craft and inspire others to keep moving forward.
It also creates new ways for fans to experience the brand through music, culture and unforgettable moments, while helping shape the future of how and where people enjoy Johnnie Walker Black Label.
“ROSÉ represents a new generation of artists who are fearlessly creative and uncompromising in their individuality, continually pushing culture forward. Her spirit of progress and self-expression is deeply connected to what Johnnie Walker stands for,” said Johnnie Walker Global Brand Director Neil Shah.
“We’re thrilled to partner with ROSÉ to create a delicious range of Johnnie Walker cocktails and experiences to bring her distinctive perspective to people around the world. Together, we want to inspire people to embrace who they are, challenge convention and Keep Walking.”
The collaboration builds on Johnnie Walker’s multi-year partnership with GRAMMY® Award-winning global superstar Sabrina Carpenter, brought to life through her signature Go Go Highball and a limited-edition Johnnie Walker Black Label bottle inspired by her style.
ROSÉ is a South Korean-New Zealand singer-songwriter and global cultural icon, best known as a member of BLACKPINK and for her acclaimed solo career.
Recognised for her distinctive vocals, emotionally resonant songwriting and ability to blend pop, rock and contemporary influences, ROSÉ has become one of the defining artists of her generation.
Her debut solo album, “rosie,” which includes the hit single “APT.,” further showcased her artistic evolution and deeply personal storytelling.
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Editor’s Note: This article was provided by Johnnie Walker.
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