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BUYanihan virtual trade expo empowers entrepreneurs in online marketplace

By Hannah Mallorca Published Nov 18, 2020 8:40 pm Updated Nov 24, 2020 6:32 pm

The three-day BUYAnihan Resellers’ Virtual Trade Expo will equip entrepreneurs, sellers and aspiring business owners with the right tools to develop sustainable and future-ready businesses in digital platforms.

The COVID-19 pandemic has caused devastating effects on the world’s economy. From giant establishments to micro, small, and medium enterprises (MSME), no institution is spared from the health crisis.

As a result, business leaders and entrepreneurs are challenged to develop sustainable, efficient and future-proof business models. Online shops and digital transactions have increased significantly, paving the way for aspiring business owners to set a new trend in product selling.

To provide a one-stop shop for entrepreneurs, online sellers, community-based marketers, and people looking for business opportunities, the BUYanihan Movement through the Association of Filipino Franchisers, Inc. (AFFI) and the Department of Trade and Industry (DTI) in partnership with The Philippine STAR and PLDT Home Biz will host a three-day virtual exhibit from December 5 to 7.

The first BUYanihan Resellers’ Virtual Trade Expo is a game-changer in the local trade and commerce industry. It aims to provide a digital venue for entrepreneurs through reselling and franchising while championing the Filipino spirit of bayanihan.

One Tribe

With the theme “One tribe, one strength: Connecting small businesses to make a bigger impact,” the BUYanihan Resellers’ Virtual Trade Expo aims to equip entrepreneurs, sellers and aspiring business owners with the right tools to expand their online business through learning forums and support from various IT stakeholders.

The three-day virtual summit will feature reseller-ready products and concepts to the market, showcasing the growth of various industries during this time.

Aside from expanding the reseller network, the event also aims to support DTI in formalizing and boosting the business of resellers by providing government services in terms of business registration and compliance.

Entrepreneurs, resellers and participants looking for business opportunities can also develop their business in sustainable and future-ready ways with talks from industry experts. Topics include trends in online reselling and community marketing, best practices in franchising and increasing franchise profits, business tech tools and solutions in the new normal, and tips on how to register your business with DTI’s official website.

Don’t miss out on this exciting opportunity! Register now at

For exhibitors, prepare your virtual product display and log in as an exhibitor. Make sure to sign up if you don’t have an account yet. Settle your registration fee of P500 through the following payment channels:

    • PayMaya Account: 09338587706
    • BPI AFFI Account:

Account Name: Assn. of Filipino Franchisers, (AFFI) Inc.

Account No: 000243-1646-13

Branch: BPI Pasig Blvd.

After payment, upload a proof of payment to the “Payment Details” section of the registration site. The application will be pending until your registration fee is verified. 

In the meantime, you can upload your products and update your profile. Once your payment is approved, you will be included among the exhibitors inside the Exhibitor Hall. 

For guests, the event will be free of charge. 

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BUYanihan Resellers’ Virtual Trade Expo 2020 is a joint effort of the Association of Filipino Franchisers Inc., Department of Trade and Industry, JCI Makati, Go Negosyo, Philippine Commission on Women, Philippine Marketing Association, Talk Shop Asia and Women’s Business Council in partnership with PLDT Home Biz and The Philippine STAR. The event is sponsored by Shell Philippines, Entrego and Villar SIPAG Foundation.