How to get your hands on the BTS x MU:DS collection
In today’s fan culture, practicality is the new must-have. While lightsticks offer their own joy, there is a growing appreciation for merchandise that can be used for everyday life. That’s exactly why the latest BTS x MU:DS collaboration is poised to capture the hearts of fashionistas and ARMY alike.
Partnering once again with the National Museum Foundation of Korea’s brand, MU:DS, BTS has unveiled a collection that breathes new life into history.
The intricate traditional patterns of the Divine Bell of King Seongdeok and BTS' new logo are incorporated into sleek, modern lifestyle pieces like a bag, skirt, cardholder, shoulder bag, hairpin, hair clip, and coin purse.
“The Divine Bell of King Seongdeok embodies the pinnacle of Silla’s artistry and craftsmanship, recognized around the world. Through this collaboration, we hope the beauty of ancient Korean craftsmanship reaches global audiences who love BTS,” said the foundation’s CEO, Choung Yong-suk.
This "2026 BTS x MU:DS Collaboration" launches on Friday, March 20, a day before their March 21 free "Arirang" concert at the Gwanghwamun Square in Seoul.
It will be available for purchase at the National Museum of Korea’s gift shop, as well as pop-up stores at Shinsegae Department Store’s main branch and HYBE headquarters starting at 12 p.m. on Friday.
Fans around the world can also buy it via Weverse, from 1 p.m. (Philippine time).
This is the second BTS x MU:DS collaboration. Previously, the K-pop group launched a "Dalmajung" series, released in 2021, 2022, and 2024.
