Nissin is rolling out pumpkin spice-flavored noodles
Rise up, pumpkin spice lovers.
Nissin is set to release a pumpkin spice variant of their classic cup noodles in time for the autumn season in the US. Yes, really.
"There’s a fine line between genius and insanity ... Care to cross it with us?" Nissin shared on their website to introduce the new flavor. Like the rest of their instant noodle array, it only takes four minutes to create the quirky concoction.
With pumpkin spice commonly a flavor for coffee beverages and pies, Nissin even recommends that "for the full pumpkin spice experience, top it with whipped cream for the quickest, tastiest and most outlandish pumpkin spice in-a-cup experience you never knew you needed!"
The sweet, savory, and tangy new flavor will serve as a limited edition offering for the company's 50th anniversary. They also released a series of phone cases and accessories with Casetify brandishing their well-known colorway and fonts.
Unfortunately, their pumpkin spice noodles are only available in US Walmart stores starting in October for now, but who can say that the cup noodles won't reach Asian shores soon?
Photo from Instagram / @originalcupnoodles