Jollibee Group opens first Milksha concept store in the Philippines
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The Jollibee Group is bringing a refreshing take to milk tea culture in the Philippines with the launch of Milksha’s first-ever standalone concept store at SM North EDSA in Quezon City last January 20, 2025.
Milksha is a popular Taiwanese milk tea brand with 336 stores spread across Taiwan, Hong Kong, United Kingdom, and Australia. Also known by the brand name Milkshop in Taiwan, it was voted as the “No.1 Milk Tea Brand” by university students in Taiwan and recognized as “The Best Reviewed” milk tea brand by Daily View, a known online media platform in Taiwan. The Jollibee Group acquired a majority stake in Milksha in 2021.
“Milk tea has become such a big part of Filipino daily lives. What makes Milksha well-positioned for this market is its dedication to using fresh and premium natural ingredients and crafting unique, refreshing flavors that can capture the evolving taste buds of Filipino milk tea lovers,” said Joseph Tanbuntiong, Chief Executive Officer of Jollibee Foods Corporation (JFC) Philippines.
“We’re very happy to have Milksha in our Jollibee Group family. Milksha’s choice ingredients and innovation bring something genuinely delightful to our customers,” said Ernesto Tanmantiong, Global CEO of the Jollibee Group.
First concept store in Manila
Milksha’s first concept store in the Philippines emphasizes delivering an exceptional experience of authentic Taiwanese milk tea. Customers can explore a variety of options with Milksha’s over 30 premium specialty beverages, from milk teas to refreshing fruit-infused drinks. Freshly brewed tea is meticulously prepared with each drink crafted with fresh, premium ingredients that are sourced from around the world—from honey pearls, valrhona cocoa to Japanese matcha. Its bestsellers include the Signature 3Q Milk Tea, Strawberry Coulis Milk, and Jasmine Green Tea with Cloudy Cream.
The store’s minimalist design, accentuated by warm, earthy tones, reflects Milksha’s dedication to natural, fresh ingredients, creating a cozy and inviting ambiance for customers. To elevate the Taiwanese tea experience further, the tea baristas have undergone training in Taiwan.
“We take pride not only in the quality of our offerings, but the quality of service we provide. Our company culture has always been all about transparent and extraordinary customer service, that customers in all our global stores keep coming back to us, and that is what we intend to replicate here in the Philippines,” said Chris Chao, Chief Operating Officer of Milksha Global.
Milksha Global founder and CEO Peter Huang also emphasized the team’s hard work in putting together the store, underscoring its commitment to success: “Without all of you, we won't have any opportunity to have the shop right here. I thank all of the partners joining this project. We look forward to expanding, providing more jobs, and making every milk tea lover happier with every cup.”
Milksha’s concept store is located at Level 2, Main Building of SM North EDSA in Quezon City. It is open from 10 AM to 10 PM. For more information, visit @milkshaph on Instagram.
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Editor’s Note: This article was provided by Jollibee Group.
