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Heart, Tech, and Kilig: Here's why Valentine's Day is one of the busiest holidays on Grab

Published Mar 06, 2024 7:31 pm

Delivering on its promise of safe, reliable, and value-driven transportation and on-demand deliveries, Grab proved to be an effective wingman for Filipinos last Valentine’s Day. Thousands of Filipino couples relied on GrabCar, GrabFood and GrabMart to create their own unique and special kilig celebrations.

This "Feb-ibig" trend enabled the leading superapp to fulfill its highest number of bookings for GrabCar in 2024. Furthermore, GrabFood and GrabMart have both completed a record-high number of orders since their respective launches in the Philippines, observing a significant increase in demand not only in Metro Manila but also in cities beyond the capital on Feb.14, 2024.

Grab Philippines Chief Operating Officer Ronald Roda emphasized Grab’s unique position as a leading superapp and its capacity to meet consumer demand for above-par services. “It is a rare opportunity for a company to be a part of thousands of stories being created by consumers. To be able to power plans around special moments is a responsibility we gladly take. And we fulfill this by leveraging our state-of-the-art technology and platform, and expansive ecosystem of merchants-, delivery-, and driver-partners—empowering every consumer to grab the day with every meal delivered and destination reached,” Roda notes.

To 'Pag-Ibig' and beyond: Going around with pangga safely and conveniently

Romance was not only in the air—it was on the road, too. Filipinos were out and about more last Valentine’s Day. This was demonstrated by a sustained peak in demand throughout Valentine’s week for Grab’s transport services. Among those who booked a GrabCar on Heart’s Day is X-user S, who joins the league of couples with dating-app success stories after capping off the night with a safe and convenient ride home with Grab.

Grab has just recently made its ride-hailing services accessible to more Filipinos with the launch of GrabCar Saver, a more affordable transport option on the Grab app. For a slightly longer waiting time, GrabCar Saver passengers can enjoy fares that are up to 15% cheaper than a regular GrabCar ride.

Sugar, spice, and everything Nice: on-demand 'kilig' dining

The recent Grab Food & Grocery Trends Report revealed that Valentine’s Day is one of the busiest holidays on the Grab platform, with a peak in demand continuing for up to five days following the actual holiday. Sweets and pastry shops on GrabFood were in for a [sugar] rush as top orders on the platform were cupcakes, whole cakes, ice cream and desserts, and baked goods and pastries. GrabMart also played a crucial role in keeping the romance alive by meeting the high demand for top orders such as flowers, meat, wine, and homeware.

Grab’s Dine-In feature has also experienced a surge in voucher purchases on Valentine’s Day. Serving as a digital foodie guide, Dine-In effectively helps customers discover restaurants within their vicinity, while also providing them a suite of exclusive discounts that they can claim during their actual dine-in transaction. “It’s easier and more convenient to turn plans into actual dates through superapps like Grab – not to mention the cost-effectiveness it offers. With the savings I got through Dine-In, I was able to make my date with my partner more special by adding a few more additional twists to our celebration,” shares college student Pat.

In addition to the reliability and efficiency of its platform, the increased demand on Grab is also attributed to its viral video that highlights some real-life experiences of those who rely on superapps. The video, titled "Kwento Mo, Gawin Nating Totoo" garnered over 30 million views and 500,000 social engagement—a reflection of its strong resonance with Filipino viewers. The online video, which was produced with award-winning creatives agency Gigil, illustrates how Grab serves as an effective partner in making things possible for every Filipino moment maker, helping them overcome challenges such as the need for instant gifts and last-minute planning.

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Editor’s Note: This article was co-created with Grab Philippines.