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BTS drops new music video for 'Life Goes On' and gets 27M views (and counting)

By CAMILLE SANTIAGO Published Nov 20, 2020 8:30 pm

Ready your pajamas and popcorns because the newest music video of BTS for Life Goes On just dropped!

Jungkook, Jin, Jimin, Suga, J-Hope, RM, and V released their lead single on November 20, the same day their new album BE (Deluxe Edition) was launched.

Life Goes On is a sentimental song about our present everyday lives during the coronavirus pandemic. Like many of us around the world, the men of BTS are enveloped with fear and uncertainty. But through their music, they hope that it will provide "healing and consolation that life continues to go on, it is a simple message but it is also a profound truth," said RM during the global press conference earlier.

The music video is also directed by Jungkook, the youngest member of the group. He said earlier, "I tried to do my best, what I wanted to emphasise was the reality and sincerity and authenticity. That was the basis of my discussion with staff, camera directors. I tried to reflect [member's] opinions in the video as much as possible". 

Watch the music video below.

Happy Friday, BTS ARMY!

Banner image from BTS' Instagram (@bts.bighitofficial)