The election season is upon us, and for Pinoys for whom Christmas begins in September, November 15 can’t come soon enough to start figuring out who they’ll be voting for on May 9, a full half-year down the road.
That date should really have been October 8, the official deadline for the filing of candidacies, but given our penchant to further complicate the already-complicated, we just had to set the stage for the last-minute substitution dramas we expect to happen by next Monday.
What couldn’t wait for November 15 or even October 8 was the onset of the propaganda war — the long series of campaigns and battles for our hearts and minds, with the prize being the right to seat someone you think you know and who thinks they know you in the Palace by the Pasig.
Now, as ever, truth, reason and justice will remain the underdogs, and those who root and clap for the jokers will end up getting their pockets picked.
And if there’s anything we can depend on to display Pinoy character and creativity at their best and worst, it will be a political exercise like a presidential election, during which people who had been largely content with watching telenovelas, munching sweet corn, playing pusoy, and sharing some kakanin with the neighbors suddenly rediscover their convictions, prejudices, longings and peeves, and jump onto one bandwagon or another, many with knives drawn. (Of course, there are others who had been suffering in silence and gritting their teeth for the past five years, just waiting for the trumpet to sound from the top of the hill.)
As a boy in the 1960s whose father kept getting roped into some politico’s campaign, I reveled in the hoopla that heralded every election. The contending parties held rallies in the plaza or the bukid (depending, I guess, on whose side the incumbent mayor was), and places more often attended by dog poo and carabao dung were transformed into one-night circuses.
The stages were festooned with banderitas, and the lights and loudspeakers promised an evening of entertainment, at least from the movie stars, singers, and comedians whom the people really came for, before the real jokers running for congressman or mayor came onstage.
Bands played as pickpockets worked the crowd. They gave away fans, hats, key fobs, stickers, and anything they could stamp a candidate’s face on, and if you were lucky you got a T-shirt — flimsy as hell and reeking of paint thinner or whatever it was they used for silkscreening. I’m sure some folks got more than that, but being too young to vote, I missed out on the serious stuff backstage.
The speeches were loud and bombastic, and you stood in rapt attention, feeling like a droplet in a huge surging wave about to engulf the nation. (Decades later, someone would call this “astroturfing.”)
One particularly artful speaker might weave a tale of woe, of how the people had only themselves to blame for all the misery they had sunk into, because they had cast their lot with the other party in the previous election. (Decades later, someone would call this “gaslighting.”)
Every candidate promised the moon, the stars, and a galaxy or two of blessings dependent on his or her election: more artesian wells, more puericulture centers, free dental clinics, free coffins, and a lechon for every barrio’s fiesta (loud applause). At some point, some bags of rice and boxes of milk might even go around, the word “RELIEF” overstamped with its new donor’s name.
No self-respecting campaign today would not claim a party color or motif — pink, white, blue, checkered, etc. (What was that? Pink as well? Maybe I should have said “No self-respecting campaign today would claim another party’s color.”)
Back in the day, this didn’t seem to be a big deal. The Nacionalista Party’s colors were red, white and blue, while the Liberal Party’s colors were — well, red, white and blue. At least, if you were a Liberal today and a Nacionalista tomorrow, which sometimes happened, you didn’t have to change your wardrobe or your paraphernalia.
Neither do I recall proprietary hand signs then, like the Cory-Laban “L” that helped to overthrow her predecessor, and FVR’s jaunty thumbs-up. Ferdinand Marcos flashed the “V” sign, but that had been around for ages, and is now more widely associated with young girls in white socks trying to look their cutest for the camera.
I suppose it stands for “victory,” although the “V” word that springs to mind most quickly when I hear that particular name is “vaults.” (Is there such a word as “villions,” like a billion billions?)
Mayor Isko has appropriated the “No. 1” sign, with the forefinger pointing up, as if to suggest he has nowhere else to go. (That other mayor who became President, which must inspire Isko, prefers raising the next finger.)
Frankly, Leni’s hand sign remains a bit of a mystery to me, and I haven’t seen one from the boxer and the police general. At any rate I doubt this election will be won with carpal contortions. After all, there are only so many things you can do with your fingers, and the Vulcan “Live long and prosper” hand salute is difficult enough to master.
The fight, as everyone says, has gone to the Internet and the airwaves, and while we may like to believe that everything has changed in half a century, the very players on the field tell us they haven’t — only the lights and the loudspeakers have.
So now, as ever, truth, reason and justice will remain the underdogs, and those who root and clap for the jokers will end up getting their pockets picked.