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GCash empowers future fintech leaders with 2nd ImaGnation innovation challenge

Published May 03, 2023 4:00 pm

To give young and aspiring fintech leaders the power to turn their innovative ideas into reality and contribute to its “Finance for All” vision, GCash, the country’s leading mobile wallet, launches its 2nd ImaGnation: GCash Innovation Challenge.

ImaGnation is a three-day innovation competition for third to fifth year college students that aims to help them become well-rounded, problem-solving specialists, and globally competitive future leaders in fintech.

Kicking off its roadshow on April 28 via Zoom, this year’s ImaGnation will give Filipino youth a chance to pitch their innovative ideas for GCash Jr., the e-wallet designed specifically to cater to the needs of young people ages seven to 17 years old, help them develop good money habits, and experience safe and reliable digital transactions.

Interested applicants will need to form a team with three members from the same college/university, come up with a unique team name, and register through the official ImaGnation portal at until May 5.

After the registration process, a video pitch should be submitted explaining research-based ideas on how GCash Jr. can better enable the everyday needs and future aspirations of young Filipinos in achieving financial inclusion.

The pitch should also include a holistic innovation strategy and determine new product features, marketing executions, or other solutions that will address problems. The video pitch submission is until May 8.

The top 15 teams will be announced on May 15, and will join the virtual touch point on May 24, as well as the face-to-face two-day bootcamp on May 25-26. The finals will also be held onsite on June 2, in BGC, Taguig.

Aside from exciting cash and gadget prizes for winning teams and their individual members, the top 3 teams are also guaranteed an internship placement in GCash’s Jumpstart Internship Program and a chance to join GCash’s extensive Management Development Program.

“It was such a valuable experience getting to craft a real solution from the ground up. The best part was knowing that our proposed solution was going to make it into GCash and help Filipino people. Our win in ImaGnation gave me the opportunity to join an amazing team in GCash, where I continue feeding that passion today," said June, ImaGnation 2021 winner and Aspire Management trainee.

GCash believes that today’s youth is the future of the G Nation, keeping alive the pursuit of financial inclusion to make Filipino lives better every day.

To know more on how to create and innovate with GCash, visit

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Editor’s Note: This article was provided by Gcash.