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LOOK: MUJI and Honda unveil minimalist e-bike priced at 4980 yuan (P42k)

By Taffy Bernales Published Jul 12, 2022 3:34 pm

Looking for a stylish new e-bike to match your minimalist furniture?

Japanese retail company Muji and automotive company Honda have joined forces with their new MS01 electronic bike, a new ride that aims to provide ergonomic mobility for urban commuters. 

MS01 is geared with New Continent Honda’s powerful equipment and is designed with Muji’s sleek black-and-white finish.

Incorporating MUJI’s streamlined aesthetics, MUJI artistic director Kenya Hara has given the bike basic furnishings that reflect the company’s simple-yet-functional brand. Thus, it does not fall far from the Japanese company’s other fresh and mellow-styled products.  

The e-bike takes after MUJI’s H-type bicycle, as inspired by H-type’s non-fancy tech touches. 

The e-bike comes with simple LED headlights, traditional aluminum alloy handlebars, and small but easily accessible bike pedals. Its tubeless wheels measure up to 17 inches and its high-resilience sponge seat is certain not to easily crack even with multiple use. 

The MS01 can also recover easily and be charged one to two times a week for an average trip within the city. Together with its 48V/20Ah ternary lithium battery, the Honda-provided 400W motor can power up drives at a maximum of 25km/h and endure an estimated 65km. Other features include a keyless lock and an LCD instrument panel. 

The e-bike has already begun its pre-sale in China last July 4. According to MUJI, they only plan to produce 5,000 units and it comes at an affordable price of 4980 Chinese yuan (almost P42,000).

Unfortunately, the MS01 electric bike is not available in the Philippines. Honda and MUJI are yet to export the new vehicle in other markets across other international regions.

Prior to MS01, MUJI has already explored crafting automotive products. Three years ago, they also partnered with Finland-based tech company Sensible 4 and launched the autonomous GACHA shuttle bus.  

Check out the MUJI x Honda MS01 in action below.