Tinder's in-app interactive series ‘Swipe Night’ returns in November
The second season of Tinder’s original choose-your-own-adventure style event Swipe Night is set to return on the dating app on Nov. 7.
The latest installment, dubbed Swipe Night: Killer Weekend is a Gen Z ensemble murder myster where Tinder users swipe right or left to choose outcomes that impact the plot. The Swipe Night experience will be available in Tinder’s newly launched Explore, an interactive space within the app.
Variety reports that Emmy-nominated Sasie Sealy is on board to direct from a script by Brandon Zuck (Hulu’s Into the Dark). The lead cast includes Ashley Ganger (Grand Army), Calvin Seabrooks (Westworld) and Luke Slattery (New Amsterdam). Other cast members include Francesca Olivia Xuereb (Room 203), Nozipho Mclean (The Inheritance), Ivan Carlo (Gossip Girl) and Emile Ravenet (Tides).
Season 2 will feature new characters and an all-new storyline, described as a Gen Z whodunit. Over the course of three weeks in November, Tinder members will get to choose who they think committed a crime.
Depending on those choices, users will see different outcomes and plot twists. At the end of each episode, members can be paired with another Swipe Night participant through Tinder’s Fast Chat feature, where they’ll be able to talk about the story, analyze different clues and unravel the mystery together.
Fast Chat, which launched in June, allows people to talk with each other about certain topics within Tinder before matching.
Tinder first launched its Swipe Night experience in late 2019 in the U.S. before social distancing was the norm, with the platform releasing a new episode every Sunday of October. However, in March 2020, the tech company scrapped its global launch of the experience out of sensitivity with the show’s planned apocalyptic theme.
The series, which won the Entertainment Grand Prix at Cannes Lions in 2021, is produced in partnership with 72andSunny.
In a news release earlier this year, CEO of Tinder Jim Lanzone said that the first-of-its-kind experience in the dating category paved the way for more social experiences on Tinder.
“Swipe Night paved the way for social entertainment experiences on Tinder, which have become an incredibly popular way for members to match and interact with new connections. We can’t wait for people to experience this new storyline, a mystery that will certainly give them a lot to talk about as they work together to figure out who did it,” said Lanzone.
The first Swipe Night series saw more than 20 million members participating in the shared storyline and a subsequent 26 percent increase in matches on the Tinder App.
(Images via Tinder and IMDB)
