BrandedUp in partnership with
The National Basketball Association (NBA) and Setanta Sports Philippines Limited (Setanta Sports), a subsidiary of international sports television company Eurasian Broadcasting Enterprise Limited based in the UK, announced their multi-year agreement to deliver more than 120 NBA games each season through over-the-top streaming and pay television in the Philippines. The contract builds on the NBA’s multi-year collaborations with Eurasian Broadcasting Enterprise Limited and Setanta Ukraine Limited to deliver games through Setanta Sports' pay TV channel and streaming platform across select countries in Europe and Asia.
Beginning with the 2023-2024 NBA season that tipped off its Philippine broadcast on Oct. 25, Setanta Sports provides fans in the country with access to select marquee NBA games through its streaming platform and pay TV channel. Additionally, its streaming platform offers live and on-demand access to original NBA programming, including the NBA’s wraparound content series NBA 360, which features exclusive interviews and behind-the-scenes access to players, coaches, and more. Filipino fans can access the Setanta Sports platform by registering to the streaming service and downloading the Setanta Sports App on connected devices, including smartphones, tablets, and smart TVs.
For as low as P149 per month, fans can watch the NBA on Setanta Sports and avail of a free one-month subscription using the promo code NBA1. Additional packages include a three-month subscription for P389 and the Season Pass for P729 to access all NBA games on Setanta Sports.
As part of the new multi-year agreement, Setanta Sports will provide its subscribers and registered users in the Philippines with the opportunity to purchase the NBA Playoffs package on NBA League Pass, the league’s premium live game subscription service available on the NBA App. Pricing for the NBA Playoffs package offered by Setanta Sports will be announced at a later date.
“We’re delighted to extend our cooperation with the NBA to include the Philippine market, where basketball continues to be the most popular sport,” said Setanta Sports Philippines CEO Giorgi Pruidze. “This collaboration will build on our extensive sports portfolio, which includes various premier international football and basketball leagues, and we look forward to showcasing the best NBA games on Setanta Sports to deliver a must-have platform for sports fans nationwide.”
The NBA subscription to Setanta Sports will also provide free access to a wide assortment of premier international sports leagues, including football (English Premier League and La Liga), basketball (Australian, Chinese, German, French, ACB Spanish, and Turkish leagues), and more.
“Filipino fans have an incredible appetite for NBA content, and we are thrilled to work with Setanta Sports to bring them even more NBA action year-round,” said NBA Asia head of content partnerships and direct-to-consumer Kelly Cooke. “With the 2023-2024 season, this collaboration provides our passionate fans with new digital offerings and even more ways to watch their favorite teams and players across the wide range of platforms they’re engaging with.”
Setanta Sports will show some of the matches until the end of this year for free on their OTT platform. Announcements will be made on Setanta’s official social media accounts.
For more information on Setanta Sports subscription packages, fans in the Philippines can visit www.setantasports.com, download the Setanta Sports App on the App Store and Google Play, and follow Setanta Sports on Facebook, Instagram, TikTok, and YouTube.
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Editor’s Note: This article was provided by Setanta Sports.