DITO starter packs now available in all Lawson stores nationwide
BrandedUp in partnership with
DITO Telecommunity and Lawson Philippines have strengthened their strategic partnership to make digital connectivity more accessible for Filipinos, with DITO Starter Packs now available in more than 200 Lawson stores in Metro Manila.
The collaboration brings together two challenger brands united by a shared commitment to innovation, customer value, and expanding access to essential services.
Through Lawson's growing retail network, customers can now conveniently purchase DITO Starter Packs during their daily trips—whether on their way to work, school, or home.
The nationwide rollout reinforces DITO's commitment to bringing its products and services closer to more communities while making it easier for Filipinos to stay connected.
"This partnership with Lawson Philippines brings together two challenger brands united by a shared commitment to innovation, customer value, and growth," said Atty. Adel Tamano, chief commercial officer of DITO Telecommunity.
"By combining our strengths, we aim to create more meaningful experiences for Filipino consumers while opening new opportunities that will benefit both organizations. We look forward to building a partnership that reflects our shared vision of delivering greater choice, convenience, and value to the communities we serve."
Tsukasa Nakanishi, vice president of Lawson Philippines, likewise underscored the significance of the collaboration.
"Today marks the beginning of a meaningful partnership between Lawson Philippines and DITO Telecommunity," said Nakanishi.
"Both our organizations have grown by challenging the status quo and continuously finding better ways to serve our customers. By bringing DITO Starter Packs to all Lawson stores, we are making reliable connectivity more accessible while delivering greater convenience and value to Filipinos."
The partnership reflects the shared ambition of DITO Telecommunity and Lawson Philippines to create better customer experiences by combining innovative telecommunications services with convenient retail access.
Together, the two companies are expanding opportunities for more Filipinos to enjoy reliable connectivity through a trusted and accessible nationwide retail network.
Customers can now visit any of the more than 200 Lawson stores in Metro Manila to purchase a DITO Starter Pack and enjoy access to DITO's growing portfolio of prepaid offers, competitive data packages, and digital services.
The collaboration marks another milestone in DITO's continued expansion of its nationwide retail footprint while advancing its mission to empower Filipinos through accessible, high-quality digital connectivity.
* * *
Editor’s Note: This article was provided by DITO Telecommunity.
