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Play Pilsen

ICYMI, San Miguel has limited edition beer cans with QR codes for the best chillnuman playlist

By NICK GARCIA Published Oct 18, 2022 3:05 pm

The ideal chillnuman with the barkada includes three essentials: gripping stories, mouthwatering pulutan, and eargasmic music.

Renowned beer brand San Miguel Pale Pilsen is up to the task with the third one, thanks to its new limited edition cans that bear QR codes for curated playlists.

Dubbed as "Play Pilsen," the cans each have three 50-song playlists for three different moods:

  • REWIND, which includes Manila sound and other OPM classics;
  • TAMBAY, which includes RnB and other mellow hits; and
  • GALAW, which includes EDM and other upbeat songs.

The playlists are available on audio streaming app Spotify.

San Miguel said its Play Pilsen cans are available in selected convenience stores and supermarkets nationwide from Oct. 1 to Feb. 28, 2023.

The promo is in line with Oktoberfest, the worldwide beer festival that originated in Germany.

In October last year, San Miguel released limited edition cans called IconiCan, which depicted the artworks of the late National Artist for Visual Arts Larry Alcala and National Book Award-winning Rob Cham.