Globe Business turns enterprise tech into a hands-on experience with Experience Rooms
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As organizations expand their digital footprints, the challenge is shifting from adding more technology to making existing systems work better together.
With enterprises managing an average of 120 applications across fragmented software environments, business leaders are increasingly looking at how networks, application programming interfaces, security, and artificial intelligence can work together as one coherent system.
Globe Business brought this idea to life at the recently concluded G Summit 2026 through the Experience Rooms, an immersive executive experience that transforms complex current and next-generation technologies into environments leaders could see, test, and interact with.
Through four purpose-built experience zones, business leaders saw how networks, APIs, security, and AI can work together, offering a tangible look at what Globe Business calls the autonomous enterprise.
“For business leaders, the challenge is knowing which technologies can make a real difference to their operations and how these can work together as they grow,” said Glenn Estrella, vice president at Globe Business. “We wanted them to leave the Experience Rooms with a clearer view of what is possible today, what is coming next, and how they can apply these technologies to their own business.”
In the Cyberheist room, leaders stepped into an immersive visual experience, with live attack simulations projected across a floor-to-wall digital grid. Participants witnessed firsthand how different layers of security respond to multi-directional attacks in real time.
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The interactive room featured SASE, API Security, Cloud Security, and Zimperium MAPS, showcasing a truly integrated cybersecurity defense in action. The experience notably featured Orca Security, which provides agentless side-scanning to detect vulnerabilities and audit cloud AI assets without disrupting live enterprise performance.
For high-risk Philippine sectors like banking and finance, this integrated defense protects critical digital assets from evolving multi-stage cyber threats, ensuring compliance and safeguarding public trust across all endpoints.
The API Hub puts participants in the shoes of a customer applying for a digital loan, showing how telco data and connected systems can reduce friction. Attendees simulated creating an account, having their identity seamlessly verified, and moving toward a secure transaction through G Verify and SMS API, alongside a preview of future innovations in electronic Know Your Customer, consent management, and credibility scoring capabilities.
By eliminating OTP delays through silent background verification, this frictionless onboarding framework enables the local fintech and e-commerce industries to improve customer conversation rates while neutralizing identity fraud.
At the Gemini Agent Force room, business leaders saw how everyday operational challenges could be turned into opportunities for AI-powered productivity. The experience showed how teams can build custom enterprise agents connected to enterprise repositories and search tools, while also featuring Google Nano Banana to demonstrate how visual AI and image generation can instantly transform retail interactions.
Through Gemini Enterprise for Customer Experience, participants also explored a finance-focused use case that demonstrated how an AI agent could elevate customer engagement through more natural, intelligent conversations. This capability allows the country’s retail and trade sectors to create interactive virtual try-on experiences that solve physical fitting space constraints and enhance customer support engagement during high-volume shopping seasons.
The journey continued inside Orchestrated Infrastructure, where leaders saw what happens when connected technology is put under pressure. The room highlighted Fiber-to-the-office, Cloud PC, quantum-ready security through Quantum Safe Network, AI Cube, culminating in a live demonstration of AI WAN. This is a unique in-house predictive network engine that detects a simulated port shutdown, flags the issue, and pushes an autonomous configuration to restore connectivity without human intervention.
For the nation’s critical BPO and healthcare operations, this predictive, self-healing network infrastructure ensures continuous uptime and zero data loss during physical device or link failures, keeping round-the-clock operations running smoothly.
The Experience Rooms reflect a shift in how enterprises can approach transformation. Rather than adding technologies that operate separately, businesses can look at how their networks, APIs, security, and AI can work together as a more connected and responsive environment.
Through initiatives like G Summit 2026, Globe Business continues to provide leaders the opportunity to experience the future of Philippine enterprises firsthand and see how an autonomous business could work in practice.
To learn more about how Globe Business can support your organization’s intelligent transformation journey, visit www.globe.com.ph/business.
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Editor’s Note: This article was provided by Globe Business.
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