Jamie Lee Curtis calls out Mark Zuckerberg over fake AI video of her
Jamie Lee Curtis called out Meta chief Mark Zuckerberg and asked to have an AI-generated commercial that made use of her likeness without permission deleted after his platform allegedly didn't act on it.
"Hi. We have never met. My name is Jamie Lee Curtis and I have gone through every proper channel to ask you and your team to take down this totally AI fake commercial for some bullshit that I didn't authorize, agree to or endorse," the veteran actress told Zuckerberg in an Instagram post on May 13.
The post included screenshots of her attempting to direct message him on Instagram and the fake AI video in question, posted by a certain Lauren Knudson, containing the text, "I'd want everyone suffering from."
Curtis noted that she couldn't direct message Zuckerberg since he doesn't follow her.
"I tried to DM you and slide on in, but you don't follow me so I've had to take to the public instaverse to try to reach you," she said.
Curtis noted that aside from having a brand of being an actor, author, and advocate, she's "known for telling the truth and saying it like it is and for having integrity."
"[A]nd this (MIS)use of my images (taken from an interview I did with [Stephanie Ruhle] during the fires) with new, fake words put in my mouth," she said, "diminishes my opportunities to actually speak my truth."
"I've been told that if I ask you directly, maybe you will encourage your team to police it and remove it," she added. "I long ago deleted Twitter, so this is the only way I can think of reaching you."
In the signature, Curtis, wrote, "Thank you in advance" and her initials.
After a while, the video was taken down.
"It worked!" Yay internet! Shame has [its] value! Thanks all who chimed in and helped rectify!" Curtis wrote in all caps in the comments section of her post.
In a now-deleted post before that, Curtis informed her followers that the video is fake.
"I haven't posted about it because I don't want to bring attention to it and yet even my lawyers and social media teams can't get it taken down," she said.
"HOW IS THIS POSSIBLE? Just think about the threat of this, forgetting my 'career' but politicians or public servants saying things that they aren't saying. It's like the wild wild West. Very distressing and disappointing that with all the TECH and all the billions and trillions that are being made that there are no safeguards," she added.
Curtis is known as a scream queen or the main character in horror movies, appearing in the Halloween franchise, The Fog, Prom Night, Terror Train, and Road Games. She also appeared in comedy films like Trading Places, A Fish Called Wanda, and Freaky Friday, as well as True Lies and Everything Everywhere All at Once. She won several acting accolades, including an Academy Award, a British Academy Film Award, a Primetime Emmy Award, two Golden Globe Awards, and two Screen Actors Guild Awards.
With AI becoming the hottest trend in technology, generated photos and deepfakes have been flooding social media. Some of these are used to spread fake news and malign some people. Here are some tips on how you can spot AI-generated photos and videos.
