Pia Wurtzbach, Nadine Lustre, and other Filipino celebrities earning the most through Instagram
For some, Instagram can be a way to simply scroll and unwind. For others, it can be a real way to earn.
Financial services website NetCredit has released a list of the Top 10 Filipino celebrities earning the most money through sponsorships and posts on the photo-sharing app.
Earning through Instagram can be done in a number of ways. Influencers and celebrities can either monetize their personal posts, publish sponsored content, or simply showcase a product or brand through Instagram Stories for cash.
The site gathered the data from its own algorithm by gathering the most-followed Instagram stars from each country, how many of their posts were sponsored, and how much each sponsored post would cost depending on their net worth.
It should be noted that their definition of a sponsored post is one that is either fully disclosed with the “paid partnership” label or contains the hashtags #ad and #sponsored. Other influencers simply do not put hashtags on paid content.
"The total Instagram earnings from influencer to influencer depend not only on their follower count but on how often they’re prepared to sell their name and the power of that name in their particular market," the site added.
At the top spot is none other than Miss Universe 2015, Pia Wurtzbach with a whopping $3,669,205 (P216M) earnings based on their data. Pia is followed by teen queen Kathyrn Bernardo at $3,533,360 (P208M) and Anne Curtis at $2,936,119 (P172M).
The rest of the list is comprised of all female celebrities, such as fellow Miss Universe winner Catriona Gray, Nadine Lustre, and vlogger/actress Alex Gonzaga.
The rest of the list is as follows:
1. Pia Wurtzbach: $3,669,205
2. Kathryn Bernardo: $3,533,360
3. Anne Curtis: $2,936,119
4. Kim Chiu: $1,712,289
5. Andrea Brillantes: $1,281,692
6. Catriona Gray: $1,190,233
7. Liza Soberano: $968,118
8. Nadine Lustre: $354,294
9. Alex Gonzaga: $349,580
10. Marian Rivera: $75,709
Although Pia is earning big bucks by the Philippines's standards, she stands at 41st place in the worldwide rankings, with football legend Christiano Ronaldo taking the top spot at $85,217,365.
In Asia and the rest of Oceania, she also joins the millions club along with Indian cricket player Virat Kohli and BLACKPINK members Jisoo and Lisa, among others.
Check out the full Instagram Rich List here.
