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NewJeans' Minji is now the face of Chanel

By Melanie Uson Published Feb 14, 2023 10:54 am

NewJeans is not just dominating music charts—the fast-rising K-pop group is also taking over luxury brands.

On top of being its March cover girl, ELLE Korea introduced Minji as the face of French luxury brand Chanel. It’s official! The new #CHANEL ambassador, Minji is the cover of ELLE Korea March issue. Can’t wait to see this girl’s new chapter with Chanel!” the magazine wrote in an Instagram post on Tuesday, Feb. 14.

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A post shared by ELLE KOREA 엘르 코리아 (@ellekorea)

ELLE Korea released three covers for its March issue featuring the NewJeans member. The snaps showed Minji in Chanel—from her accessories to her muted and bold makeup looks she equally pulled off.

A well-known luxury brand, Chanel offers high-quality goods, including fashion items, bags, accessories, fragrances, makeup, among others.

The other members of NewJeans have also been named ambassadors of various luxury brands: Hyein for Louis Vuitton, Danielle for Burberry, and Hanni for Giorgio Armani Beauty.