Bohol files GI bid for Ubi Kinampay as ube trends globally

The provincial government of Bohol has filed an application for geographical indication (GI) registration of its Ubi Kinampay, aiming to put the Philippines at the forefront of the ube craze taking over different parts of the world.

Furthermore, the filing seeks to formally recognize the qualities, reputation, and cultural heritage of Bohol Ubi Kinampay that are linked to the region's geography, soil, climate, and traditional farming practices.

This root crop is known for its naturally violet flesh, earthy aroma, and rich flavor, thus giving it the nickname "queen of Philippine yams."

With the GI protection, the tuber can be protected from false origin claims and unauthorized use of its name.

"The world is now in the middle of a 'purple gold rush,' and GI protection can help the Philippines stake its claim in the growing global demand by strengthening its market identity and position," Intellectual Property of the Philippines Director General Teodoro Pascua said.

"As ube becomes more global, we must make sure the roots of varieties from the country are not lost. GI protection helps ensure that the true heart of the Bohol Ubi Kinampay—its soil, story, and people—remain Boholano and Filipino.