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Support community livelihood programs with Kultura’s Mask for a Cause

Published Jun 16, 2021 4:30 pm

This June, show your support for local businesses through Kultura's Mask for a Cause promo.

Those who purchase the brand's face masks, which come in two flag-inspired styles, will be supporting Kultura's local partners. 20 percent of the total proceeds will be donated to partner foundations under Crafts for a Cause.

Through Crafts for a Cause, Kultura brings together products from its partner foundations, which empowers underprivileged members of society with the skills and resources to improve their quality of life.

This campaign also helps numerous communities through the 11 partner foundations: Bidibidi Enterprise, Gifts & Graces Fair Trade, Gkonomics International Inc., GreenEarth Heritage Foundation Inc., GTGB Trading, Jarque Trading, Kamay Krafts Multi-purpose Coop, Kababaihan ng Maynila Foundation, Sr. Teresa of Sto. Niño Center Inc., Sto. Rosario Multi-purpose Coop, and Mga Likha ni Inay, Inc.

Supporting local livelihood

Bidibidi Enterprise, one of the foundations supported by Crafts for a Cause, produces bags and accessories made from locally sourced materials like grass and abaca. These organic and durable items are a labor of love by the women from the rural areas of Camarines Sur.

Weavers of Bidibidi Enterprise

Starting out as a small embroidery project in 1991, Kamay Krafts Multi-purpose Coop now has over 300 women in Manila creating stylish bags, tabletop covers, coasters, boxes, coasters, boxes, habi face masks, and other accessories.

The recycled and handmade bags from Kamay Krafts Multi-purpose Coop range from stylish clutch bags to big bags for shopping

Meanwhile, Mga Likha Ni Inay, Inc. helps local artisans and women in the rural areas of Laguna. It offers a variety of handicrafts, specialty food, home decors, colorful bags, and more.

Women from Mga Likha ni Inay, Inc. inspect the quality and design of one of their handmade bags.

Through Mask for a Cause, you can support Kultura's local partners and other home-grown MSMEs. Learn more about Kultura's MESME partners and advocacy at

Kultura stores are located in select SM Supermalls and The SM Store branches nationwide. You can also shop online at and, Viber, or via SM's Call To Deliver service (0917) 517 4096  and (0967) 609 3407.


Editor's note: This article was provided by Kultura