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LOJEL to open first store in the Philippines this November

Published Oct 29, 2025 7:20 pm

The wait is almost over: Japanese travel brand LOJEL is opening its first-ever concept store in the Philippines on Nov. 27.

While LOJEL has already earned its reputation among design-conscious jet-setters in the country via The Travel Club, this new dedicated space on Level 2 of the Main Mall at SM Mall of Asia will give Pinoys an up-close look at its minimalist aesthetic, durability, and smart functionality.

The store opening will also see the debut of new colorways for their two luggage lines: Cubo and Voja.

LOJEL Cubo

The Cubo line features a signature front-opening design that allows you to access or pack your items vertically without hogging space, even in the tightest airport or hotel rooms, all while gliding smoothly on improved 360° dual-wheels. Cubo luggage is priced from P19,990 to P28,990.

Meanwhile, the Voja is the perfect statement piece for those who like it very simple. It has sleek, sculpted lines and a matte finish to withstand the constant wear and tear of travel. Prices for the Voja luggage range from P12,990 to P17,990.

In addition to its luggage, LOJEL’s store will showcase other travel essentials, such as bags, packing kits, and wallets.