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It’s now possible to get haircuts, beauty treatments, and grooming services in the comfort of your home via the Grab app.
Parlon—a top platform for beauty and wellness services in the Philippines—teamed up with Southeast Asia’s leading super app Grab to make booking of salon and wellness home services a breeze. The partnership, which is aimed at encouraging women to get pampered safely at home, kicks off this March in celebration of International Women’s Month.
The campaign marks the brand's first salon home service partnership in the region, featuring Marqed Salon, The Secret Lounge, Benibana Beauty Hub, Vine Aesthetics, Lay Bare, and Passionails. Home service appointments on haircuts, beauty treatments, and grooming services from these salons may now be booked via the Grab app. More Parlon partner salons will be announced after kickoff.
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“This is a very important milestone for Parlon because it has always been our mission to digitalize the salon and wellness industry. We’re not just here to create a marketplace or a software. We aim to build an ecosystem, and we strongly believe that home service will play a part in the industry’s future as we continue to navigate a post-pandemic life,” said Parlon CEO Claire Ongcangco. “We’re very happy to be sharing this breakthrough with Grab and we’re hoping that this partnership is just the beginning of many revolutionary firsts for both of us.”
“We are delighted to have Parlon and their partner salons available in the Grab app through GrabMart. As a leading everyday super app in Southeast Asia, Grab is constantly looking for ways to make lives better for each and every Filipino," Anton Bautista, head of Deliveries for Grab Philippines, said.
"This International Women’s Month, our partnership with Parlon will bring the most trusted salon brands closer to every Filipina through a tap of a button. This partnership strengthens our mission of creating an ecosystem of different everyday essentials easily available to our consumers," he added.
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For a minimum spend of P3,000 (excluding transportation fee), customers may book home service via GrabMart, select their chosen salon and service, choose a time slot, and check out their appointments. Now, it’s possible to book services like lash extensions, waxing, laser hair removal, haircuts and hair color, and more at home. Multiple services from one salon can also be booked.
“We’ve entered this partnership with both the consumers and the salon industry in mind,” Ongcangco shared. “With Grab’s strong reputation of delivering safe and convenient rides, our beauty providers won’t have to worry about the hassle of traveling with all their tools and equipment.”
Through this special tie-up, stylists and beauty technicians will enjoy hassle-free car transport services to and from their client’s houses for every appointment. For everyone’s safety, salons and customers are required to be fully vaccinated.
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Editor’s Note: BrandedUp is designed to provide you with insightful, inspiring, and educational content created by PhilSTAR L!fe in collaboration with brands like Grab and Parlon.