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How beauty brands are creating a more sustainable world for all

By BROOKE VILLANUEVA Published Oct 27, 2020 6:42 am Updated Oct 27, 2020 9:47 am

A warmer Earth is more felt the past years and it's expectedly caused by man, NASA has confirmed yet again. “Most of it is extremely likely (greater than 95% probability) to be the result of human activity since the mid-20th century and proceeding at a rate that is unprecedented over decades to millennia,” according to NASA Climate, which has reported a number of significant scientific studies that point to climate change affecting our landscape. The trend is most evident in the global temperate rise, warming ocean, shrinking ice sheets, glacial retreat, decreased snow cover, sea level rise, declining Arctic Sea ice, extreme events, and ocean acidification.

Knowing that saving the environment must remain a priority, more and more brands are amping up their efforts to create a more sustainable planet for everyone. The beauty industry, in particular, has taken responsibility in terms of sparking greener choices in their customers and making the world a better place to live in.

Garnier of L'Oréal Group has launched Green Beauty: “An end-to-end approach to sustainability in beauty retail aimed at reducing its environmental impact at every stage of the value chain—from education, purchasing, and recycling.” Apart from infusing its products with 90% natural origin ingredients, certified organic product ranges, and vegan formulas, the beauty brand is also using green parcel, establishing green spaces, and recycling sachets through various tie-ups with in-store retail partners like Shopee.

EcoNest Philippines is contributing to the aforementioned initiative with Geami honeycomb, an alternative to bubble wrap that only takes around two to six weeks to biodegrade in nature. Fully renewable, this protective packaging solution is considered as one of the most eco-friendly solutions available in the market.

For its part, SainBags is providing Garnier with cassava bags made from cassava starch. This biodegradable and compostable material “leaves no toxic residues and causing no damage to our oceans, waterways, land, and is harmless to animals and plants,” allowing them to go back to their H2O and CO2 form later on. 

“We believe that through collective action, we can meet our bold ambitions faster and give our consumers the information to make more sustainable choices,” said Supriya Singh, Country Managing Director of L’Oreal Philippines.

Shiseido has launched Sustainable Beauty Actions—an international campaign geared towards “creating social value through sustainable activities and product development." As part of its Sustainable Development Goals (SDGs), the initiative is being powered by three key pillars namely “MOTTAINAI” (recycle and reuse), HARMONY (with society and the environment) and EMPATHY (resonate with all).

Since 1926, the brand has used biomass containers, recycled PETs, and low-temperature burning materials for its packaging. To this day, it continues to push for a greener lifestyle. From November 19 onwards, Shiseido's ULTIMUNE Fountain refill service situated at its global flagship store in Ginza, Tokyo will allow beauty junkies to have their empty bottles of ULTIMUNE Power Infusing Concentrate cleaned and refilled, taking inspiration from Japan's "MOTTAINAI" concept.

The AquaGel Lip Palette, the very first biodegradable lip palette in the world, will also be available at the same store starting November 1.

By 2025, they are looking to have sustainable packaging with their 5Rs: reduce (thinner and lighter packaging), reuse (refilling), recycle (packaging that is easy to dismantle and separate), replace (development of biodegradable packaging), and respect (to manifest their respect for the Earth).

“Together, we can make a real impact. Together, we can change the world,” its official website says. “Now is the time to act for the people, for the planet, and for the beauty within us all.”

Article thumbnails by Vie Studio via Pexels.com