What does your hair actually need?
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Caring for your hair can feel like a never-ending guessing game. There’s the need to figure out what’s causing the damage, then the temptation to try every product on the market—only to end up with results that fall short of what you hoped for.
Dove Philippines says the time to put an end to this cycle has come.
By launching Dove Damage Expert Studio at SM Megamall on Aug. 8 to 9, the brand encourages Filipinos to discover what their hair needs and leave the experimenting to the experts.
“Many consumers are still unsure about which products are right for them,” says Dove Hair Philippines Experience Lead Kaye Sy.
“Being on the ground at events like this brings us closer to them, allowing us to better understand their concerns and guide them toward the right solutions.”
Two-day treat from root to tip
Guests explored an immersive, multisensory space where they could get free scalp and hair analyses; had their questions answered; and received personalized routine recommendations from Dove damage experts.
According to Dove Hair Philippines Research and Development Lead Erica Lau, one common misconception is that using more products means healthier hair.
“But more doesn’t always mean better,” she says.
“If the products don’t have the right ingredients to address your specific hair concern, they won’t really make a difference.”
This idea was at the heart of the experience.
The studio featured dedicated spaces for different hair types and concerns, including dry, itchy scalp; hair fall; dull, lifeless hair caused by UV damage; and damage from styling and coloring.
Expert solution for every lifestyle
The initiative reflects Dove’s commitment to empowering everyone to face each day with confidence.
“There are a lot of factors that contribute to hair damage,” Sy explains. “There’s the sun, styling, changing weather—things that we can’t entirely avoid.”
“But what we want people to know is that you can keep living your life while Dove takes care of the repair.”
The brand offers a wide range of clinically proven and tested hair care solutions, including:
- Dove Derma Scalp Soothing Moisture – targets dry, itchy scalp and dandruff concerns
- Dove Peptide Bond Repair – rebuilds damaged hair bonds, leaving hair reborn 20x stronger, softer, and smoother
- Dove Hair Fall Recovery – boosts hair fall resilience for +10,000 strands in eight weeks
- Dove Ferulic+ UV Repair and Glow – repairs hair fibers for all-day protection and 8x shine
“There’s no shortage of haircare advice online,” Lau concludes.
“My advice is to actually look beyond these trends, because not all trends are backed by science.”
“At Dove, we make sure every product goes through rigorous testing to ensure its effectiveness and safety,” she adds.
“Ultimately, what matters is choosing products that help us maintain healthy hair and are safe for our health.”
For more information, visit dove.com/ph/hair-care.html.
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Editor's note: BrandedUp is designed to provide you with insightful, inspiring, and educational content created by The Philippine STAR in collaboration with brands like Dove.
