From starting with just three (fast-selling) Lip Kits to becoming a global beauty brand, Kylie Jenner sure is unstoppable. In her latest vlog, Kylie takes her viewers to her office—just days before the relaunch of Kylie Cosmetics—as her mom, Kris Jenner, and fellow girl bosses talk about how the young reality television star was able to build her own empire.
"Kylie is so smart, so creative, so full of ideas. She truly disrupted the entire beauty business and the industry," says Kris Jenner about her daughter who started the beauty brand at the age of 17.
Kylie Cosmetics' Chief Commercial Officer Megan Mildrew also revealed that the 23-year-old billionaire "is involved in every single piece of the creative concept." "[From] what the product is going to be, what the color is going to be—the tiny details of the decoration on the packaging," she says as a clip of Kylie approving a social media campaign shows right after.
View this post on Instagram
Kylie Cosmetics' Chief Brand Officer Jen Cohan describes Kylie as a perfectionist. "She's a very creative person and she works a certain way. She will not rush through something, like, she'll spend five hours on the eye palette and then she'll text you the week later and say, 'I've been thinking about it and I want to make some slight tweaks.' It has to be perfect," she said.
After six years, Kylie Cosmetics will be relaunching this July 15 into a clean and vegan brand.
But everything she puts in the brand, Kylie says, she has learned from the female influences in her life. She credits Kris, who comes from a family of "really strong, smart, entrepreneurial women," and her sisters Kim, Kourtney, Khloe, and Kendall as her inspiration.
"You are a product of, you know, who you surround yourself with. And my family, my sisters and my mom, are huge influences to me and I feel like really shaped me into who I am," Kylie said, adding that it was a "no-brainer" for her company and team to be "surrounded by strong women."
"That's one of the things that I love the most, that it's led by two really strong females. And I also think about the message that it sends to young women too that, 'Look what they've built. Look what they've done'... I think it's very inspiring—you can be a mother and you can be a CEO," Megan shares.
Though Kylie's life may seem all too perfect and easy—parties here, vacations there—Kris, Megan, and Jen praise her for being hands-on to both her babies, Stormi Webster and Kylie Cosmetics.
Kylie is that kind of mom who would drop everything for her daughter. "She's so patient, she can be in the middle of the most important thing in her life at that moment. And if Stormi walks into the room and says 'Mommy I need you,' she will put that on hold, and turn all of her attention, you know, to her daughter," Kris shares.
View this post on Instagram
Meanwhile, as a boss lady, Kylie is a passionate entrepreneur who will be leaving a "great legacy to her daughter," Megan thinks. "You know, one day we'll be working for Stormi, too, probably." In fact, Kylie already revealed in the vlog that Stormi will be "launching a little secret brand" soon.
Kylie's momager, Kris, added: "What I see and what most people don't realize, especially with Kylie, is that she does work 18 hours a day. The things that she's passionate about. It's nonstop. It's such an emotional, spiritual, physical, you know, experience for her, that this is something that she's putting her name on something that she shares with the rest of the world and she wants that to be the most beautifully elevated, amazing experience and product that she can possibly put out there."
"To see what she's accomplished with just one little spark of an idea, and then that followed up by a million other great ideas, it's about trusting your instincts, putting in the work, and listening to Kris Jenner is what it's all about," Jen said.
Watch the vlog below.
Banner photo from Kylie Jenner's Instagram