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Rihanna is set to release Fenty Parfum this August

By Camille Santiago Published Jul 31, 2021 12:44 pm

Rihanna is releasing something new next month—but it's not the much-awaited album. Instead, the queen of the Fenty empire has announced her latest product line, Fenty Parfum, following her successful brands of Fenty Beauty and Fenty Skin (we also heard that her company has filed a trademark application for "Fenty Hair!).

Fenty Beauty first teased about the new product on July 27 when they posted a teaser video of a silhouette of a bottle with a caption that says: "Something sensual, confident yet sexxy... coming your way very soon..."

Shortly a day after, Rihanna added portraits of herself rocking a new 'do and the caption "#FENTYPARFUM COMING SOON." 

“That’s the thing I love the most: it’s an experience, it’s a memory, encapsulated into a fragrance,” she shared on the Fenty Skin Instagram page announcing the perfume. “One smell, you’ll never forget it.”

Revealing more details about the scent, Fenty Beauty described the product as “an intimate unisex fragrance that is everything you feel, everything you are, and everything you want to be.”

The “raw, sensual, spicy, and sweet all at once” fragrance is housed in an amber bottle and packed in a vibrant blue box.

Fenty Beauty is available for purchase on August 10 on the website, but customers can already get a free sample of the fragrance when they shop cosmetics and spend $40 through August 8.

Photo from Fenty Beauty's Instagram (@fentybeauty)