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Confidently empowered with beautiful hair: Sunsilk's Gandang Habamazing Star digital concert

By NICOLE TENGCO Published May 13, 2024 4:16 pm

In a groundbreaking move, Sunsilk, one of the leading shampoo brands in the country, made its mark in the music scene with its first-ever digital concert last April 27, exclusively streamed on Star Music's YouTube channel. 

With charm and confidence, empowered women took center stage at Sunsilk's Gandang Habamazing Star: The Reveal, showcasing their passion for performing—all while proudly flaunting their long and beautiful hair. All these were made possible by the right shampoo, of course: Sunsilk.

The concert kicked off with an electrifying performance by rising OPM artists Jannah Zaplan, Cesca, and Angela Ken. Together, they did a cover of the BINI hit song Na Na Na, captivating the audience from the very first notes. 

This set the stage for the main event—the talent search and grand reveal of the recipient of the next Gandang Habamazing Star.

An electrifying performance

In February, we witnessed hundreds of talented Filipinos join Sunsilk's search for the next #GandangHabamazing star. In the concert, Sunsilk crowned their next Gandang Habamazing star—the confidently talented Jessica Ramirez. She emerged as the deserving champion, showcasing her incredible skills and long, beautiful hair. 

Belle Mariano and Jessica shared the stage for an electrifying performance of the song Habamazing Tayo. The song not only marked Jessica’s success but also embodied the essence of shared dreams coming true. 

On stage, both women exuded unwavering confidence that left one message to the audience: You can make your dreams come true, too! 

The power of Sunsilk

Belle expressed her love for Sunsilk, highlighting the amazing benefits it offers at an affordable value. 

“Big boost talaga sa self-confidence pag alam mo ang ganda ng buhok mo because it’s our crowning glory. With Sunsilk, you get so many benefits for its affordable value which is why I love it! Pero hindi lang pala ako, because a lot of young women like Jessica also love Sunsilk!”

With Sunsilk Strong & Long shampoo's activ-infusion blend of biotin, aloe vera, and castor oil, individuals can achieve up to 3x stronger and thicker-looking hair as it grows long. Sunsilk's affordable value ensures that everyone can enjoy the benefits. It also helps them feel their best by providing a platform for young women to showcase their singing and dancing talents, bringing them closer to their dreams.

Jessica, the grand winner, also expressed her gratitude to Sunsilk for empowering her to showcase her talent and her beautiful, long hair. 

“I’m grateful to Sunsilk for giving me the opportunity to showcase my talent and my beautiful, long hair. Nakaka-empower kasi talagang #GandangHabamazing ako! And of course, it’s a dream come true na makapag-perform with the one and only Belle Mariano! I am a Sunsilk shampoo user, and I can say that it really makes my long hair beautiful kaya buong-buo yung confidence ko. So, thank you Sunsilk, for this once-in-a-lifetime opportunity.”

Shiny and beautiful: The Sunsilk mark

Sunsilk's Gandang Habamazing Star: The Reveal—A Digital Concert was an extraordinary event that gave the opportunity for hundreds of empowered women to showcase their talent and build confidence.

Through Jessica, we’re reminded how important it is to pursue our passions. And what better way to take the stage than by ensuring that you have strong and beautiful hair? Remember, you are born to be #habamazing!

Relive the concert and be confidently empowered:


Editor's note: BrandedUp is designed to provide you with insightful, inspiring, and educational content created by The Philippine STAR in collaboration with brands like Sunsilk.