BrandedUp in partnership with
Merz Aesthetics®, the world’s largest dedicated medical aesthetics company recently introduced a host of A-list Asia Pacific ambassadors for their flagship brand Ultherapy®. Celebrities Kim Ha Neul, Jeon So Min and Lee Min Ho will champion Merz Aesthetics® value of celebrating and enhancing the unique beauty of each and every individual.
The U.S. FDA-cleared Ultherapy® is a non-invasive, hyper-personalized treatment to naturally lift and tighten skin. Lawrence Siow, President of Merz Aesthetics® Asia Pacific, said that Ultherapy® is the preferred non-invasive treatment option for the majority in the region. Ultherapy® works by delivering the right amount of heat energy at the right depths of the skin to stimulate collagen and elastin production. This results in reduced lines and wrinkles, with minimum to no downtime.
Siow added that getting stars Kim Ha Neul, Jeon So Min and Lee Min Ho was a no-brainer. “No one understands better than the stars the pressure they bear in order to meet the public’s aesthetic standards,” he said.
“Especially standing under the spotlight for a long time, it is quite difficult to maintain self-confidence and embrace the unique self. We hope that through the three superstars, we can overcome the pressure under the halo, and at the same time embrace the spirit and uniqueness of self-beauty and uniqueness. With this story, I hope to encourage all people to embrace beauty.”
Kim Ha Neul is known as one of the queens of romantic comedy. Jeon So Min is an actress, model and host who has been a fixture in many films, TV, variety shows, and fashion industries. Lee Min Ho is a top Hallyu star who recently made his Hollywood debut this year. All of these A-listers have a massive following on their social media accounts, which Merz Aesthetics® hopes will amplify their message of embracing individuality and uniqueness.
Siow said that through Ultherapy®, Merz conceptualized “See My Skin, Lift My Way” campaign to encourage people to unlock the uniqueness of their own skin and reveal their individuality, confidence and beauty.
Finding confidence beyond the frame
Alongside introducing their new ambassadors, Merz Aesthetics® also introduced their Serendipity Journey®: Confidence Beyond The Frame campaign to empower people to challenge and go beyond societal ideals of beauty and embark on their own self-enhancement journey instead.
This year, Merz commissioned a study on social media’s influence on confidence where over 4000 consumers and 380 health care professionals across Australia, Hong Kong, Indonesia, Philippines, Singapore, South Korea, Taiwan and Thailand were surveyed. The survey showed that the prevalence of enhanced photos on social media led to unrealistic and unachievable beauty standards. The impact of this on people’s confidence was quite significant.
Most people surveyed agreed that these enhanced photos on social media were detrimental, yet 82% of them confirmed that they themselves would post edited photos of themselves on their accounts. Fifty six percent of those surveyed revealed that they are not confident to post unedited photos of themselves on social media.
The study also showed that 73% of people surveyed were worried that people would react negatively towards their unedited photos, while 93% feel that aesthetics treatment would make them feel more confident. The study also showed that those surveyed spend an average of 20 minutes editing each photo before uploading.
“The prevalence of photo filters and retouching tools on social media has led to ‘perfected’ image becoming the norm, creating an unrealistic standard of beauty like never before,” said dermatologist Dr. Irene Gaile Robredo-Vitas. “But I believe that aesthetic work is not just achieving perfection or changing a person’s physical appearance, but also empowering them with a sense of confidence that extends beyond outer beauty.”
For his part, Siow believes that despite the massive influence of social media, every person should embrace their unique brand of beauty and confidence.
“By unlocking confidence, embracing your uniqueness and partnering with reputable and trusted brands like Merz Aesthetics®, we can challenge the unrealistic standards of beauty propagated by social media and fuel authentic confidence across Asia-Pacific,” Siow concluded.
Ultherapy®, Merz Aesthetics® and Serendipity Journey® are registered trademarks of Merz group of companies.
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Editor’s Note: This article was provided by Merz Aesthetics®.