Hey, you! Hallyu!
BrandedUp in partnership with SM Fashion
Hallyu:
"In English, 'Korean Wave'—a collective term used to refer to the phenomenal growth of Korean culture and popular culture encompassing everything from music, movies, drama to online games and Korean cuisine, just to name a few." (martinroll.com)
In the Philippines, hallyu started in the early 2000s when the Koreanovela took television by storm, edging out the Mexican telenovela, and establishing a foothold in Philippine pop culture.
Twenty four years later, it is safe to say that the Korean touch is everywhere. Younger millennials and Gen Zs were born with it and grew up with it. What they deem normal and part of their style actually has the K-Pop flavor.
SM Fashion understands this, which is why their latest collection is inspired by K-Pop fashion. The best part? Their pieces are designed for the Filipino—our weather, our size, and our aesthetic: bold and bright or simple and muted. Festive and inclusive.
Layer them, wear them oversized or just your size—you’ll be comfortable, on-trend, and fashionable. Best of all, they are affordable, so you can cop any K-Pop look that you want!
Must-have pieces include (keep this as a checklist!):
- Oversized jackets
- Cargo pants
- Hoodies
- Tank tops
- Cropped blouses
- Wide-leg denim pants
- Cargo skorts
- Pleated skorts
- Doodle denim jackets
Fashion is a powerful form of self-expression, and K-Pop-inspired pieces offer teens and kids a fun and stylish way to express their personalities. The bold colors and unique designs encourage them to stand out and feel confident. Being part of this community also fosters in them a sense of belonging and camaraderie.
K-Fashion is all about mixing and matching different pieces to create unique and stylish outfits. With SM Fashion’s latest collection, the possibilities are endless—and stylish self-expression is limitless.
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Editor's note: BrandedUp is designed to provide you with insightful, inspiring, and educational content created by The Philippine STAR in collaboration with brands like SM Fashion.