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The Karilagan legacy

Published Apr 08, 2026 5:00 am

In the elegant tapestry of Philippine fashion history, the Karilagan models of the mid-1960s to 1970s remain a gilded thread—refined, enduring, and bound by a rare sisterhood that has gracefully withstood the passage of time. Under the exacting yet nurturing directorship of Conchita “Conching” Sunico, Karilagan was more than a modeling group; it was a finishing school of elegance, heritage, and quiet discipline.

A pre-war social luminary and celebrated cultural impresario, tita Conching infused Karilagan with the polish and sophistication that defined her storied career. As a top executive of the then newly built Manila Hilton and a consummate hostess, she was known for staging world-class fashion events that showcased Filipino talent on an international platform.

Karilagan ladies Yogi Dominguez, Elsa Payumo, Via Marquez, Cynthia Cruz, Monina Arnaldo, Au Pijuan, Len Torres, Marilyn Recio, Tina Revilla, Myra Anson, Tisha Dominguez, Frannie Aguinaldo, Luz Say, Ping Valencia, Marian Dominguez. 

She selected her models with meticulous care—beauty alone was never enough. They had to possess refinement, intelligence, and come from respected families, embodying the ideal Filipina both on and off the runway. Among her chosen were Conchitina Sevilla, Margarita Sison, Toni Serrano, Nancy Howell, Cherry Pie Villonco and Techie Ysmael—names that resonated within Manila’s social and cultural circles.

1971 top models Cynthia Cruz, Techie Ysmael, Frannie Aguinaldo, Charito Aguilar, Anna Marie Winn, Maricar Azaola, Monina Arnado, Carmina Gutierrez, Marilyn Recio, Moni Locsin,
Mia Syquia, Emily Relucio 

Sunico’s discipline earned her the affectionate description of a “dictator with a heart of gold.” Her standards were unwavering, her expectations high, yet her mission was clear: to elevate Philippine fashion and bring honor to the country. She championed the creations of legendary designers such as National Artist Ramon Valera, Aureo Alonzo, Ben Farrales, Pitoy Moreno and Slim’s, presenting their work in prestigious venues to discerning audiences.

Toni Serrano, Tina Artillaga, Tina Santos, Marilyn Recio, Trina Yujuico, Margarita Sison, modeling in 1968, Hong Kong. 

Among the standouts of that golden era was Tina Santos, whose poise and natural musicality set her apart. A dancer at heart, she brought fluidity and grace to every runway appearance. At just 21, she left Manila in 1971 to pursue ballet abroad and was immediately accepted into the prestigious Harkness Ballet Company, where she rose to become a soloist—an extraordinary achievement for a Filipina at the time.

Conchita Sunico with her effiacient team: Vic Diaz, Eula Viana, and Paz Lagdameo 

Fortunately, Tina was able to share her trove of vintage photographs, allowing us to reminisce about that luminous chapter of our young lives— an era defined by chiffon gowns, disciplined rehearsals, and the quiet thrill of stepping onto the runway.

1967 top models Maita Gomez, Chona Recto, Joji Felix, Baby Santiago, Dinty Barredo, Toni Serrano, Pearlie Arcache, Jeanne Margaret Lim, Cherrie Pie Villonco, Tina Santos 

She later married fellow dancer Gary Wahl, and together they recently marked their 50th wedding anniversary. After retiring from teaching ballet in 2020, Tina now enjoys a vibrant life, balancing social engagements with daily physical routines that keep her remarkably svelte, despite the lingering aches of a dancer’s life.

Johnny Litton’s Cifrele show with Aureo Alonzo, Grace Feliciano, Cecille Santos, Marilyn Vinluan 

Her daughter, Nikka, now 41, continues the family’s global narrative, having transitioned from a successful musical theater career to a role with Tiffany & Co. in Florida, following her marriage to finance executive Adam Rauscher.

Gary Wahl and Tina Santos recently celebrated their daughter Nikka’s wedding to Adam Rauscher.

Tina Santos and Gary Wahl at their homecoming concert at the CCP, 1976.

Tina Santos wears a dress studded with lustrous Osmeña pearls.

Emily Relucio Lopez, Margie Moran Floirendo

1960s models Jojo Zabarte, Criselda Lontok

1964 models Triccie Cepeda, Juliet Pardo Mascardo, Marilen Heredia, Jo Hilado, Nancy CuUnjieng, Joji Felix

1967 top models Maita Gomez, Chona Recto, Joji Felix, Baby Santiago, Dinty Barredo, Toni Serrano, Pearlie Arcache, Jeanne Margaret Lim, Cherrie Pie Villonco, Tina Santos

Gary Wahl and Tina Santos recently celebrated their daughter Nikka’s wedding to Adam Rauscher.

Tina Santos and Gary Wahl at their homecoming concert at the CCP, 1976.

Tina Santos wears a dress studded with lustrous Osmeña pearls.

Emily Relucio Lopez, Margie Moran Floirendo

1960s models Jojo Zabarte, Criselda Lontok

1964 models Triccie Cepeda, Juliet Pardo Mascardo, Marilen Heredia, Jo Hilado, Nancy CuUnjieng, Joji Felix

1967 top models Maita Gomez, Chona Recto, Joji Felix, Baby Santiago, Dinty Barredo, Toni Serrano, Pearlie Arcache, Jeanne Margaret Lim, Cherrie Pie Villonco, Tina Santos

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Through the decades, the Karilagan women have remained closely knit, gathering regularly in celebration of friendship and shared history. Their reunions are imbued with laughter, memories and an enduring elegance that time cannot diminish. More than reminiscing, they embody a living legacy—women shaped by discipline, united by experience, and forever linked to a defining era when Philippine fashion stood proudly on the world stage.