The new Cream Silk Pro Salon delivers salon-grade performance, validated by real salon experts

After more than 40 years of being a trusted hair care companion to Filipinas, Cream Silk is entering a bold new era—bringing the power of professional salon science to its newest range, the all-new Cream Silk Pro Salon.

The brand unveiled its biggest transformation yet at the Cream Silk Pro Salon Launch held last Aug. 26 at Medusa in Bonifacio Global City, bringing together some of the country’s top hair professionals, salon owners, and hair stylists to experience the new range and see its performance firsthand.

More than a product reveal, the exclusive preview marked a new chapter for Cream Silk—putting salon expertise, advanced technology, and professional-inspired performance at the center of the brand’s evolution.

“For the very first time, the power of Cream Silk meets professional salon science,” said Clarisse Coralde, Brand Lead of Cream Silk. “We are bringing together the trust and expertise that Filipinas have relied on for decades with advanced salon-inspired technology that delivers superior performance and care.”

At the heart of the transformation is the all-new Cream Silk Pro Straight Lock, powered by 30x Kera-Press Actives and designed to deliver salon-grade straight hair for up to 30 days.

The new system brings professional-inspired performance within reach of Filipinas through a complete regimen of Conditioner + Treatment, Salon Renewal Mask, and Shape Lock Serum, helping them achieve smoother, straighter-looking hair that lasts as part of their everyday hair care routine.

True to its promise, Cream Silk also put its new range in front of the people who know hair best. During the preview, salon professionals experienced live demonstrations of the technology and evaluated the range firsthand—bringing to life Cream Silk’s commitment to delivering salon-grade performance, validated by real salon experts.

The event brought together the country’s top Hair Pros and Shape experts with the No. 1 hair care brand in the Philippines, showcasing Cream Silk Pro Salon’s commitment to delivering salon-grade performance through salon science, proven efficacy, and results validated by Pros.

For Cream Silk, this transformation goes beyond a new product launch. It reflects the changing aspirations of a new generation of Filipinas who are increasingly empowered to define their own paths, express themselves, and become who they aspire to be.

After four decades of trust, Cream Silk is taking its boldest step yet—bringing salon science within reach and salon-grade hair closer to every Filipina.

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Editor’s Note: This article was provided by Cream Silk Philippines.